Marketing: The “No META Tags, #1 Listing” Formula For High Search Engine Rankings

The “No META Tags, #1 Listing” Formula For High Search Engine Rankings

Written by Karon Thackston

by Karon Thackston © 2002 http://www.copywritingcourse.com

Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, repparttar proof is in repparttar 121431 pudding, as repparttar 121432 saying goes. Well, my pudding has bubbled and boiled and is now ready for tasting!

Let me tell you about my experience with getting my latest site ranked #1 for its chosen keyphrase on Google. Incidentally, it is also ranked #2 with Lycos.

Step One – Don’t Guess About Keywords

This is an all-important step. Choosing repparttar 121433 wrong keywords will stop you before you even start. A case in point… initially, repparttar 121434 name of my site was going to be different. I was going to call it The Step-By-Step Copywriting Workshop. However, much to my surprise, repparttar 121435 keyphrase “copywriting workshop” was not searched for by surfers. Had I chosen that keyphrase, I could have set myself up for lower rankings.

I use a service called WordTracker (www.wordtracker.com). This is, without a doubt, one of repparttar 121436 best keyword analysis services I’ve come across. With WordTracker, I was able to find repparttar 121437 exact keywords/phrases that those interested in learning to write copy were using online. Thanks to this service, I was able to come up with a much stronger keyphrase… copywriting course. That’s what I decided would be repparttar 121438 primary keyphrase for my new site, and repparttar 121439 name of repparttar 121440 ebook.

Step Two – Plan Your Site

In planning for repparttar 121441 site I knew I needed to use my primary keyphrase wherever possible. I looked at placing it within repparttar 121442 page links, but repparttar 121443 link names would not have made sense. I – of course – used it as repparttar 121444 URL (http://www.copywritingcourse.com). Next, I thought about how to use repparttar 121445 phrase in repparttar 121446 ALT tags of repparttar 121447 images on repparttar 121448 site pages. That worked well.

Benefit To Buyer or....What's In It For Me?

Written by Livvie Matthews

Benefit to buyer. In a nutshell, how your product will benefit repparttar

buyer - using repparttar 121430

right attitude - is 95% of marketing! Marketing is not telling your reader about you and your product...marketing is telling repparttar 121431

reader what your product can do (benefit) for them.

People buy on benefits (to buyer - "What's in it for me?") not on features. Think and market in terms of your products benefits to repparttar 121432 buyer.

What makes benefits repparttar 121433 deciding factor? Benefits make a difference in your buyer's life. Features, on repparttar 121434 other hand, are just things your product will do.

Identify and research your target market. What do they want to know, what are their likes and dislikes, where do they go when they need help, what is it they need help with?

In short, how will this product make a difference in their life...what problem will it solve, what benefit will they reap.

Make a list of all repparttar 121435 possible benefits your buyer will receive when buying your product. To use a tried and true phrase "Find a need and fill it", then make it easy to use and implement.

Often we make repparttar 121436 mistake of creating repparttar 121437 product first and then trying to fit repparttar 121438 market to repparttar 121439 product. When if fact, just repparttar 121440 opposite is true. It may have been a good idea, but if there isn't a need, there isn't a market.

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