Marketing: The Nitty-Gritty Of Ezine Publishing

The Nitty-Gritty Of Ezine Publishing

Written by Anna-Marie Stewart

I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not repparttar

ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take repparttar 120985

time to get down to a personal level with their subscribers.

Typical daily hours for me as an ezine publisher

- Reading other ezines/newsletters: About 4 hours per day.

- Looking for repparttar 120986 right content: 5-6 hours per day

- Checking email other than newsletters: 5 hours per day

- Getting rid of junkmail: 3 hours per day

- Staying in touch with other publishers, website owners etc.: 3 hours per day

- Working on learning html: 2-3 hours pr day

- Updating ezine, ads and slot-ads with Rich, my programmer: 6 hours per day (with about 10 hours "allsorts" chat too)

- Looking in forums for things of interest: 1-2 hours per day

- Reviewing articles for possible publication: 3-4 hours per day

- Chatting on msn and yahoo messengers, whilst looking for more ideas and helping people: 12 hours per day

- Promoting ezine: At LEAST 4 hours per day (including submitting my own articles)

That 53 hours per day. Thank my lucky starts I`m great at mutli-tasking...hehehe

Remember, a lot of us do this to bring you information that we hope will help you in some way or other, and I know how much it brightens up my day when I get a mail saying "Great issue, Anna, Keep up repparttar 120987 good work!" So I`m guessing a lot of other ezine owners would really appreciate something like that.

4 Highly Effective Selling Tactics

Written by Bob Leduc

4 Highly Effective Selling Tactics Copyright 2003 Bob Leduc

Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using?

1. Avoid "What To Buy" Choices

Promote only one product or service at a time. It limits your prospect's buying decision to a simple "yes" or "no".

Don't complicate your customer's decision making process by including a "which one" option. Some customers will have difficulty making a clear choice. They will avoid repparttar risk of making a wrong choice by making NO choice - and you will lose a sale unnecessarily.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces repparttar 120984 maximum number of sales.

2. Offer Many "How To Buy" Options

Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales.

Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increase repparttar 120985 number of sales they get by including options to order by phone, fax and postal mail.

3. Use A Simple Buying Procedure

You can get more sales by making it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

For example, many online marketers use a shopping cart to process their orders - even when they are selling only 1 or 2 items. Don't force your customers to endure repparttar 120986 complicated process of a shopping cart just to order 1 item. Some of them will abandon repparttar 120987 process ...causing you to lose sales unnecessarily.

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