THE NEWSLETTER EXPLOSION How To Write A Newsletter Without Doing ALL The Hard Work!

By Michael Green

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Newsletters have become an increasingly popular way to communicate and it isn't hard to see why.

Back in days when printing was only method of publishing a newsletter, rules were different.

The production costs (print & distribution) were high and this excluded many people from producing their own newsletters.

But with Internet and Email, rules have completely changed....

Nowadays newsletters are incredibly cheap to produce and distribute over Net. This fact has led to an explosion in number of titles. And whilst it's impossible to know precisely, one recent credible estimate said that there are between 2 and 300,000 newsletter titles published on web and via email each month!

OBSCURE INTEREST GROUPS NOW HAVE THEIR OWN NEWSLETTERS The ultra low cost of producing a newsletter, combined with global nature of Internet, has meant that any band of people with an obscure minority interest can now viably publish their own newsletter.

Hence most Internet newsletters have a distribution of less than a thousand and many have memberships in low hundreds or less.

THOUSANDS OF NEW NEWSLETTER EDITORS But explosion in newsletter titles has led to a whole band of first-time newsletter editors.

Many of them are home based. Nearly all of them under- resourced for writing task ahead.

So here's one useful tip that during my lengthy newsletter editing career, I've used successfully many hundreds of times. I call it:

"How To Write A Newsletter Without Doing ALL The Hard Work"

One of greatest challenges for any newsletter editor is not as job title suggests 'editing', but finding or producing content.

As a business owner, you want people to spend money on your business rather they go and shop at other places. Because of e-commerce boom, shoppers have too many choices these days. Your business must stand out from hundreds or even thousands of competitors.

--Cheaper is Better?--

Maybe, you are thinking cheapest price will attract customers. Sure, it does, but that's way most of dot coms end up deleted from syberspace. They priced their products or services too low. Their profit barely covered their expenses. Webmasters hope increased business volume will give them big bucks someday, but that "someday" never comes. If each sales doesn't make any net profit, increased sales volume won't make any profit either. Zero times one million is still zero. That's simple arithmetic, isn't it?

--The Best is Good?--

OK, cheapest doesn't work. How about being best or better? Well, providing best products or services is essential, but telling people yours is best doesn't work. Phrases like "the best deal," "the best quality," etc., are overused already. Today's shoppers are accustomed to those phrases. They don't think any product can REALLY be best. They just think "Here comes another one," and they are gone.

--Be Different and Be Unique--