Copyright 2005 Gobala Krishnan
When I was first exposed to network marketing at age of 23 and introduced to idea that any average person can take control of their destiny for a better future, I could see new light of hope.
You see, for me, life had to be about making choices, and lack of that ability so often in my growing years led me to believe that network marketing is do-or-die answer. Little did I know or expect amount of hype I was about to get in my first naive year in network marketing, which almost crushed my dreams simply because no one shared truth with me.
Is hype really necessary in network marketing? I honestly don't think so.
I hate hype and very essence of trying to convince someone by using false or misleading words and deliberate interpretation of other people's words in order to get a sale or make a new MLM recruit. I believe in network marketing, but hype that so often comes as a pre-packaged MLM "starter kit" almost destroyed what I believed in.
Here's why I don't believe hype is necessary in network marketing; because network marketing is not about selling false hopes to anyone. Network marketing is not about selling at all; it's about building long-term relationships and trust. Network marketing is not about convincing, it's about sorting.
If you were looking for a business partner, which one would you prefer? Someone who told you truth, or someone who stretched truth whenever he can to keep you happy? Sad to say, you may well belong to first category as I do, but there are hundreds of people out there who actually welcome hype.
These are type of people who WANT you to tell them exactly what they want to hear. And what's that?