The New WebPosition Gold 3 . . . Definitely Worth the Wait

Written by Robin Nobles


Atrepparttar special request of my students, I've taken a long look at WebPosition Gold 3 (http://www.webposition.com), and I can honestly say I'm amazed at how this software program has matured and developed throughrepparttar 120170 years.

Let's take a tour ofrepparttar 120171 most popular software program inrepparttar 120172 search engine marketing industry, and let's see "what's new" in WebPosition 3.

The New Interface . . .

When you first openrepparttar 120173 software, past users of WebPosition will be surprised atrepparttar 120174 totally new interface. It's clean, simple, and quite appealing. You can still click on New or Open onrepparttar 120175 top toolbar to start a new project or open an existing one, or you can click on any ofrepparttar 120176 icons onrepparttar 120177 left-hand side ofrepparttar 120178 screen.

Important: If you experience any problems connecting torepparttar 120179 Internet via WebPosition, try adding WebPosition to your accepted programs list in your firewall software. Or, you could try temporarily disabling your firewall to see if it's related to that. If you still have any problems, simply write to help@webposition.com. WebPosition is well known for having a top- notch tech support department.

Wordtracker Keywords . . .

With WebPosition 3, you can now conduct keyword research with Wordtracker right through WebPosition 3! If you don't have a Wordtracker account, you'll be usingrepparttar 120180 free trial version of Wordtracker, which means you'll be researching usingrepparttar 120181 MSN search engine and Keyword Universe. If you have a Wordtracker account, you can enter your Wordtracker username and password by clicking onrepparttar 120182 Edit menu onrepparttar 120183 WebPosition toolbar and choosing, "Wordtracker Settings."

Important: Since WebPosition 3 now hasrepparttar 120184 Wordtracker keyword area, if you have a Wordtracker account, should you cancel that account? No! Unless you're going to be happy withrepparttar 120185 free trial version of Wordtracker, don't cancel your Wordtracker account. Instead, userepparttar 120186 WebPosition 3 interface to pull up your existing Wordtracker account.

Reporter . . .

Though this feature isn't new, my favorite part of WebPosition has always been Reporter, and it still is. This one area is worthrepparttar 120187 cost ofrepparttar 120188 entire software program.

As search engine marketers, it's important to keep up with your search engine rankings. You need to know which pages are ranking inrepparttar 120189 top 30 for which keywords.

While it's important for you to know your rankings, remember that you don't need to check your rankings every day or even every week. Once a month or once every other week is sufficient.

Use moderation! Don't check hundreds or thousands of keywords across several domains. Don't hammerrepparttar 120190 search engines. Remember that you're using their resources when you check rankings. Run ranking reports at night PST.

Page Critic . . .

After creating your pages, you'll want to run them through a software program for some last minute checks.

For example, isrepparttar 120191 page too long? Too short? Are you overusing your keyword phrase? Underusing it?

WebPosition 3 offers some very helpful suggestions that you may want to consider.

3 Steps To Effectively Increase Your Marketing Response

Written by Eva Browne-Paterson


"3 Steps To Effectively Increase Your Marketing Response" by Eva Browne-Paterson

It's well known that internet marketers are inrepparttar business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you will know that it can be a costly process. Whetherrepparttar 120169 cost is measured in time, effort, money or a mixture of all three -repparttar 120170 one thing that countsrepparttar 120171 most isrepparttar 120172 results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improverepparttar 120173 response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gaugerepparttar 120174 ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings.

If your campaigns aren't creatingrepparttar 120175 desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gaugerepparttar 120176 results to repeatrepparttar 120177 process until you do generaterepparttar 120178 necessary effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". Ifrepparttar 120179 answer is "No", then simply tweakrepparttar 120180 item and T&T to produce a better response.

Ad Copy: Does it have an eye-catching headline? Is it well written withrepparttar 120181 correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grabrepparttar 120182 interest ofrepparttar 120183 reader? Does it makerepparttar 120184 reader want to click through to your web site while pulling out their credit card? If you wouldn't respond torepparttar 120185 ad yourself, a rewrite is a must.

Product Demand: If you truly aim to make sales, your advertising needs to be put in front ofrepparttar 120186 people who will want to purchase your product. Have you carried out or have access to market research data onrepparttar 120187 product you are offering? If it's a niche-target product, are you targetingrepparttar 120188 appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.

Sales Page: Does your sales page load quickly? Does it look good torepparttar 120189 naked eye without making you frown or closerepparttar 120190 site in pain? Does it have an eye-catching headline? Does it appeal torepparttar 120191 reader's sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refinedrepparttar 120192 copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions forrepparttar 120193 customer to ask?

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