Let's take a tour of most popular software program in search engine marketing industry, and let's see "what's new" in WebPosition 3.

The New Interface . . .

When you first open software, past users of WebPosition will be surprised at totally new interface. It's clean, simple, and quite appealing. You can still click on New or Open on top toolbar to start a new project or open an existing one, or you can click on any of icons on left-hand side of screen.

Important: If you experience any problems connecting to Internet via WebPosition, try adding WebPosition to your accepted programs list in your firewall software. Or, you could try temporarily disabling your firewall to see if it's related to that. If you still have any problems, simply write to help@webposition.com. WebPosition is well known for having a top- notch tech support department.

Wordtracker Keywords . . .

With WebPosition 3, you can now conduct keyword research with Wordtracker right through WebPosition 3! If you don't have a Wordtracker account, you'll be using free trial version of Wordtracker, which means you'll be researching using MSN search engine and Keyword Universe. If you have a Wordtracker account, you can enter your Wordtracker username and password by clicking on Edit menu on WebPosition toolbar and choosing, "Wordtracker Settings."

Important: Since WebPosition 3 now has Wordtracker keyword area, if you have a Wordtracker account, should you cancel that account? No! Unless you're going to be happy with free trial version of Wordtracker, don't cancel your Wordtracker account. Instead, use WebPosition 3 interface to pull up your existing Wordtracker account.

Reporter . . .

Though this feature isn't new, my favorite part of WebPosition has always been Reporter, and it still is. This one area is worth cost of entire software program.

As search engine marketers, it's important to keep up with your search engine rankings. You need to know which pages are ranking in top 30 for which keywords.

While it's important for you to know your rankings, remember that you don't need to check your rankings every day or even every week. Once a month or once every other week is sufficient.

Use moderation! Don't check hundreds or thousands of keywords across several domains. Don't hammer search engines. Remember that you're using their resources when you check rankings. Run ranking reports at night PST.

Page Critic . . .

After creating your pages, you'll want to run them through a software program for some last minute checks.

For example, is page too long? Too short? Are you overusing your keyword phrase? Underusing it?

It's well known that internet marketers are in business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

If you've ever spent money on advertising before, you will know that it can be a costly process. Whether cost is measured in time, effort, money or a mixture of all three - one thing that counts most is results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings.

If your campaigns aren't creating desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge results to repeat process until you do generate necessary effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If answer is "No", then simply tweak item and T&T to produce a better response.

Ad Copy: Does it have an eye-catching headline? Is it well written with correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab interest of reader? Does it make reader want to click through to your web site while pulling out their credit card? If you wouldn't respond to ad yourself, a rewrite is a must.

Product Demand: If you truly aim to make sales, your advertising needs to be put in front of people who will want to purchase your product. Have you carried out or have access to market research data on product you are offering? If it's a niche-target product, are you targeting appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.