The New Millenium Search Engine Strategy

Written by Marc Goldman

Inrepparttar olden days ofrepparttar 128422 net, circa 1997-1999, we small business types used to have a fighting chance to get our site listed inrepparttar 128423 major search engines. Wellrepparttar 128424 year 2001 has now arrived, and with it has comerepparttar 128425 end of our fighting chance. Many ofrepparttar 128426 major search engines and directories have recently abandoned their fair business practices in favor of a more profitable (for them) strategy. This does not bode well for you if you do not have a few thousand dollars of disposable income lying around to try to get listed. You now are encouraged (inrepparttar 128427 case of Yahoo, required) to pay upwards of $199 to receive a guaranteed site review. Please understand that word, review. This by no means, guarantees you a listing, simply a review and possible inclusion. The search engines claim that they are doing this in a concerted effort to fight spam and to maintain a clean engine that brings up relevant sites for relevant search terms and phrases. If that was trulyrepparttar 128428 case, then I would have no problem with it. Due torepparttar 128429 proliferation of doorway pages, keyword stuffing, signpost pages, hallways and all manner of tricks developed overrepparttar 128430 years by intrepid marketers, search engines have become somewhat stuffed with junk. However, these companies are not doing this in some noble cleansing effort, instead they are adopting a strategy strictly based on bottom line thinking. They are trying to make a buck. Now, believe me I am as capitalistic asrepparttar 128431 next man, but I am also a small businessman who seeks to make out by doing as much low and no cost advertising/ promotion as I can. If I create a relevant webpage and work hard doing keyword research, should I not be granted a listing inrepparttar 128432 search engines for free? Doesn't that benefitrepparttar 128433 search engine user more than me paying to be listed? Lets come offrepparttar 128434 soapbox for a second and considerrepparttar 128435 facts: 1. Looksmart, who provides results for MSN, Excite, AltaVista, IWon and others wasrepparttar 128436 first company to really promoterepparttar 128437 "guaranteed site review" concept in late 1999. They guarantee that within 2 business days after receiving payment you will be notified if your site is included in their directory and also inrepparttar 128438 results ofrepparttar 128439 above search engines. You will also be notified if your site is not included and told why. You will then be outrepparttar 128440 200 dollars regardless of whether or not your site is included. 2. Yahoo has always offered a guaranteed site review for $200 (this used to be one ofrepparttar 128441 many "Yahoo Secrets" that

How To Recognize a Good Automatic Search Engine Submitter

Written by Ralph Tegtmeier

A good automatic submission program is quite undetectable if you do it right. So what constitutes a "good" submitter? To qualify,repparttar program must:

- Conveyrepparttar 128421 correct referral (submission) URL.

- Transmit all required data (e.g. email address, where required).

- Userepparttar 128422 engine's specific correct submission syntax (by no means a given - this requires extensive and regular updates).

- Allow for customizable submission limits (e.g. 5 pages per domain and day).

- Apply realistic time delays when submitting multiple pages (this would typically mimic manual submission speed).

- Check submission pages for availability (else, it will generate an error message, wastingrepparttar 128423 search engines' system resources and bandwidth).

- Offer extensive submission reports including snapshots of search engine error message pages to remediate faulty submission processes and/or schedule resubmissions if required.

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