This is a little “beauty” of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away.
Well here is what I think of that, if person was never prepared to give you their email address in first place then chances are they were just a tyre pusher not looking to buy anything from you anyways.
I have tested both methods in a few different niches I have running. This is type of result I received from using no “name squeeze” and actually using a “name squeeze”. I found that by using no name squeeze my sign up rate to my newsletter was around 20% when I started using a name squeeze I jumped up to 50%.
Without a doubt this “name squeeze” begun to increase my sales dramatically. And not only through my emailing list but also from initial “impulse buy”. From making my site so exclusive that you must enter an email address has made an impact on “importance” of hidden information that’s tucked away on other page.