So how do you position your web site at top of search engine results ? Use doorway pages. Doorway pages, also known as entry or bridge pages, are Web pages designed specifically to rank highly on unique ranking algorithms of each search engine.
The two best things about using doorway pages is that they cost far less than other promotional tools such as banner ads, and they work better when properly designed.
To put it simple, a doorway page is created using kind of text statistics and factors that make a page rank highly on a particular engine for a particular keyword or phrase.
A doorway is designed for search engines, to make search engines "happy". The doorway page then links to your main site and takes your visitors there. A web site is designed for people, to make people "happy", to fill a need, make money, whatever.
However, what is good for people is not always good for search engine. If, for example, you have a web site that has a lot of graphics and hardly any text, or one that runs on a database and creates dynamically generated pages, or one that is in a highly competitive area, or even one that deals with a wide variety of general topics, chances are that your pages will rank very poorly on search engine rankings.
This creates a serious dilemma: how to make web pages that are both pleasing, useful, and logical to humans, and at same time super-friendly to search engines.
For more information on Doorway pages read my article : Doorway Pages.
Usually, a page that ranks well on one engine may not rank well on other engines. Assuming that you want to make sure that you are ranked highly on five top engines (AltaVista, HotBot, Lycos, Infoseek and Excite Yahoo does not accept doorway pages), you have to make five versions of each doorway page, each optimized for a particular engine.
What goes into making of a doorway page?
First, you have to know that ranking criteria varies from search engine to search engine. Most evaluate placement of keywords or keyword phrases on various parts of your pages based simultaneously on all these criteria:
1.Prominence of keyword searched how early in a page a keyword appears.
2. Frequency of keyword searched number of times keyword appears. Be careful about this. Simply repeating keyword will not work because grammatical structure and keyword weight also plays a role.
3. Site Popularity a few search engines consider how popular your site is when ranking.
4. "Weight" of keyword that is ratio of keywords to all other words. Each search engine has a threshold. If your page crosses that threshold, engine labels it as Spam and ignores it.