The NLP Secret That Makes Your Words SellWritten by Kris Mills
Writing cracker-jack copy would be a lot simpler if every potential client thought in same way. But in reality, they don't.
The good news is that by understanding various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
You see, people process information using different senses. Some people are great listeners but lousy at visualising a concept. Others can't truly grasp what you're talking about unless you draw pictures on a whiteboard.
The teachings of Neuro Linguistic Programming state that there are three main information processing methods. They are visual (sight), auditory (sound) and kinesthetic (touch). The others are through thinking, smelling and tasting.
By using a combination of words that relate to each of senses, you're covering all bases by appealing to all types of people. Here are some examples of words that relate to various senses.
***************** Visual (sight) ***************** appears to, see, look, blind, bright, brilliant, clear, colourful, crystal clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream, insight, it looks like, light, mirror, outlook, paint a picture, picture, reveal, see, sketch, visualise, vibrant, vivid, watch
***************** Auditory (sound) ***************** announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise, silence, speak, shout, music, noise, quiet, ring, roar, scream, shout, silent, silence, snap, sound, speak, squeal, talk, tell, voice, whisper, whistle, yell
Discipline is *Not* a Four-Letter WordWritten by Mary Anne Hahn
When I sit down to write an article for my ezine, WriteSuccess, and draw a blank as to what to write about, I reread my ezine's mission statement for guidance: "Ideas, information and inspiration for writers who want to launch and/or maintain SUCCESSFUL freelance careers"
For this article, I narrowed scope by asking myself: "What is THE ONE MOST IMPORTANT TRAIT that a writer needs in order to succeed at freelancing?"
The answer came to me with lightning speed. We must have discipline.
Repeat after me: When it comes to freelance writing, single most important character trait needed for success is discipline.
Bummer, isn't it? The word "discipline" hardly sends one dashing to keyboard or searching for one's pen in a heady, heated burst of inspiration. Wouldn't it have been great, even romantic, if I had said that we writers possess a golden, rare gene with which only a chosen few are graced? Or that, in order to succeed, we need to tap into our personal Muse? Follow our calling? Develop God-given talent that is our birthright?
Okay, maybe not. Maybe you thought I was going to say "talent," "skill," "power of observation," "imagination" or even "self-confidence." After all, talent certainly helps, and ability to write clearly, powerfully, creatively and/or concisely is important. Even in wake of rejection, or especially then, we need to believe in ourselves enough to try again and again. And best writers not only observe, but seem to *absorb* world around them, then set these observations free in articles, stories, scripts and poems.