The single most important attribute for a successful Network Marketer is often lacking, and yet it is easiest to possess. Do YOU have it?

INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards.

Who among us hasn't seen those glaring ads "Join today…make millions", "Make $9000 per month - Free" There are so many of them out there promising a fast buck with no effort, or promising us that we can earn millions overnight. Just hand over your credit card number….

Don't they realize we are real people, trying to get by in a harsh world? We sweat and toil for every penny we earn … and still can't make ends meet. Don't they know we only want to spend more time with our kids, and less time chained to our desk?

Of course they do! How else could they lure us into their scams! We are so eager to change our lives that we will grasp at almost any opportunity - even against our better judgement. I am speaking from experience here.

So we hand over our hard earned money, and wait for cash to start rolling in … but where is it? Here we are, with no idea where to start - and even worse - with no one to help us.

So, we submit our web pages to a few search engines, place a few ezine ads, and … nothing.

We e-mail our sponsor but he/she doesn't respond … why? Because he/she is in exact same position as we are … left on our own with no one to guide us or answer our questions. Discouraged, let down, and convinced that all network marketing businesses are frauds!

These programs have fancy web sites, convincing ad copy, flashy banners and extraordinary claims from self-proclaimed "gurus". Even with all of this, they are missing most essential ingredient - Integrity. Without it, they are worthless.

What time is it… if you have two minutes to go and your team is down by 10 points?

What time is it…if your presentation to biggest possible client and sale you’ve ever had is due in two days?

What time is it… if your annual progress report for your manager is due tomorrow and you are only half finished?

It’s crunch time! Crunch time means it’s now or never. You have to produce. You have to get it done. The next time you find yourself in a panic, in a personal crunch time, try taking a deep breath. Panic usually results in shallow breathing. Have you ever done your best work in a panic? No. No one ever does.

So when you break out in a sweat from pressure, take 10 deep breaths: In -through nose; out - through mouth. The breathing will help you center yourself, calm your emotions, and relax your psychic. Then with confidence, you can move quickly through these steps in upfront stuff, planning part of execution: