The Most Important Aspect of Writing Web Copy

Written by Gary Glasscock


Copyright 2005 Gary Glasscock

There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money forrepparttar website owners. Why is this?

The reason is quite simple really.

The reason that both styles work, and work well, is becauserepparttar 149867 copywriter has learned one overwhelmingly important aspect to writing web copy, and any copy for that matter. KNOW YOUR AUDIENCE! This is THE most important aspect to writing effective web copy that there is. You must know your prospect or audience. And thatísrepparttar 149868 ticket to writing seriously great web copy. Web copy that effectively pulls in large amounts of cash.

This is vitally important and cannot be overlooked. You can do everything else right, but if you donít know your audience, your copy will fail miserably. You have to takerepparttar 149869 time to get to know your audience as well as you know your best friend. You have to know what it is that makes your audience tick. You have to know what keeps them up at night.

Web Conferencing 101

Written by Richard Keir


Copyright 2005 Richard Keir

First, a small disclaimer: No matter how you slice up conferencing solutions,repparttar categories you use to group them are mutable and subject to instant revision. Combinations of various elements make some applications basically impossible to categorize. Depending on how you look at it mail lists are even a form of conferencing and so is email. Real-time versus asynchronous is even becoming blurred as text, audio and video merge in varying combinations.

That said and out ofrepparttar 149866 way, lets look at some ofrepparttar 149867 ways conferencing solutions are categorized.

1. Real-Time Conferencing. Real-time conferencing refers to synchronous communications such thatrepparttar 149868 participants are concurrently virtually present and able to actively interact as if they were physically co-located. Some typical and common applications are instant messaging and interactive chat, participatory webinars, interactive webcasting, online interactive teleseminars. Now these are primarily web-based, howeverrepparttar 149869 old-time telephone conference call is still widely used. Call-in teleseminars are also common. Today however, they are merging into web applications as VoIP services with gateways into landline telephone systems become widely available.

2. Video conferencing is generally considered separately because it is a far more bandwidth intensive activity. To achieve reasonably acceptable simultaneous live video and audio, you need serious bandwidth. Andrepparttar 149870 more active participants involvedrepparttar 149871 more seriousrepparttar 149872 problem becomes. Internet chat services with webcams are one rather simple form of video conferencing that's quite popular for individual person-to-person links, but clearly not of sufficient quality to use for business purposes or for larger groups. Some video conferencing is one-way video with interactive audio. Others require high-speed networks or dedicated connections. High-end solutions may work well for large corporations because ofrepparttar 149873 savings involved in reducing travel expenses and time lost from productive work.

3. Forums, message boards, bulletin boards and so forth. These are asynchronous forms of conferencing or discussion solutions. Even blogs and wikis may, at times fall into this category. Generally these are linear or threaded, topic centered meeting places with chronologically tagged sequential entries that make up a discussion. Some preferrepparttar 149874 linear mode as being easier to use and follow while others insist that threaded tree-like structures often more scope andrepparttar 149875 ability to develop sub-topics integrated intorepparttar 149876 main topic. Whatever oneís preference, these are excellent solutions givenrepparttar 149877 nature ofrepparttar 149878 evolving internet andrepparttar 149879 need for participation by persons in time zones spread acrossrepparttar 149880 world. Real-time communications can be a burden when day/night cycles are offset by large amounts. Forums, with their purpose centered focus can develop extensive and dedicated communities which can be a source of extremely valuable knowledge and experience.

4. Collaborative team- or group-based work environments. These kinds of solutions can also include on-line virtual classrooms in several forms. The most sophisticated of these solutions include both real-time and asynchronous modes with audio, video, messaging and conferencing built-in. While some of this software is in use overrepparttar 149881 internet (again, some collaborative workspaces have been developed based on blogging platforms and even forum software is sometimes used this way),repparttar 149882 more resource intensive versions are generally used on dedicated networks and intranets with high bandwidth. Many of these applications are oriented more toward in-house corporate uses.

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