The Most Effective Way To Promote Your Site Is Free (Sort Of)

Written by B.L. Ochman

How much doesrepparttar Number One tool for promoting your Internet business cost? Nothing. It's free. (Sort of.)

As many successful and self-proclaimed experts can attest,repparttar 125260 Number One way to promote your site is by writing and placing articles for ezines, newsletters and other sites. The cost is your time and expertise. The payoff is enormous and substantive. And no other marketing tool - including advertising and search engine listings -- comes close for creating name recognition, establishing you as an expert and building your credibility.

Write an article forrepparttar 125261 right ezine and you can get your name and your URL seen by as many as a million readers or more. Write for ten smaller ezines and achieverepparttar 125262 same result.

The majority of now more than 100,000 ezines and newsletters published onrepparttar 125263 Internet are looking for high level content. Masterrepparttar 125264 technique of writing articles and there is a huge market ready for your material.

Instant Credibility Most online publications carry guest articles. And atrepparttar 125265 end ofrepparttar 125266 articles are a few lines aboutrepparttar 125267 author, giving his or her site's URL, generally with a live link.

You give a publisher permission to publish your article in exchange forrepparttar 125268 inclusion of a short bio which essentially endorses you as an expert.

Tips and how-to articles are particularly popular. The key to being successfully published in ezines is to make your content really useful, and not to write an advertisement for you and your services. If your article convinces readers you know your stuff, they'll seek you out.

What It Takes Editors of high-circulation ezines receive many submissions each week and select onlyrepparttar 125269 best ones. Some guidelines for making your articles publishable are: * Write with a sincere desire to teach, inform and share your expertise. * Use a headline that's descriptive and intriguing, but not cute. * Use good grammar and correct spelling. Don't rely on spell check! * Writing is about re-writing. Write your article, let it sit for a day or two, edit and re-write. Read your article aloud. You'll be surprised atrepparttar 125270 improvements you can make when you readrepparttar 125271 article a second and third time. * Keep your bio to 5 or 6 lines or less and don't make it sound like an ad or it will be edited. * Unless there is a "click here to submit articles" button, send a short email torepparttar 125272 publisher describing your article and asking whether he/she would like to see it. Addressrepparttar 125273 editor by name, never send a "Dear Editor" email. * Make your article 500 to 750 words. * Most publishers want your article sent in text format. Some wantrepparttar 125274 article inrepparttar 125275 body of an email because they won't open an unsolicited attachment. Ask what they prefer! * Most importantly, read several issues ofrepparttar 125276 ezine before you contactrepparttar 125277 editor so you know what kind of content he/she runs. * Check out "Wired Style: Principles of English Usage inrepparttar 125278 Digital Age" for tips on writing colloquially inrepparttar 125279 online environment oc/index.html

8 Essential Questions For Aspiring Ezine Editors

Written by Angela Wu

Online business 'newbies' have no doubt heard that offering a free newsletter is one ofrepparttar best ways available to build their business and their profits. Some ofrepparttar 125259 benefits include:

* Increased credibility * Leverage for profitable Joint Ventures * More exposure through article reprints, for example * An additional source of income through advertising sales

While publishing a newsletter can be a very profitable venture,repparttar 125260 fact ofrepparttar 125261 matter is, they're also a lot of work. Here are a few things to think about before you get started.

__1. What Type of Newsletter Do You Want to Write?

The type of material you include in your newsletter is as endless as your imagination. Some suggestions include:

* Featured Article * Useful Website Pick * Reader Q&A * Letter torepparttar 125262 Editor * Surveys or Polls * Product Reviews * Suggestion/Help Column for Subscriber Websites or Products * Tip ofrepparttar 125263 Day * Inspirational Quote

__2. Where Will You Get Your Content?

Will you write allrepparttar 125264 content yourself, get others to write it for you (ghost-writers), or use 'recycled' articles from other writers?

Fresh, original content is best. It gets tiresome when you seerepparttar 125265 same article in 7 different newsletters! If you don't think you can manage writing *all* of your content, perhaps you can compromise: mostly your own writing, withrepparttar 125266 occasional third-party article thrown in.

__3. How Often Do You Plan to Publish?

One ofrepparttar 125267 advantages of offering a free ezine isrepparttar 125268 opportunity to build a relationship with your readers. They come to know you and trust you, and you, in turn, learn what types of products or services they're interested in.

A newsletter that's published too infrequently runs repparttar 125269 risk of being forgotten by its readers. Onrepparttar 125270 other hand, one that's published too often may annoy its readers and cause them to unsubscribe or delete repparttar 125271 message.

Many popular ezines are published once a week or once every two weeks. Use that as a *guideline* for determining your own publishing schedule.

__4. Can You Afford a Professional List Manager?

A list manager automatesrepparttar 125272 tedious task of subscription management. In other words, it automatically handles subscribe and unsubscribe requests from your readers.

There are many good list managers available. Some are 'free'; that is, you may use them for free if you accept third-party advertising in your message or, alternatively, delivered to your mailbox.

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