I just finished reading another sales copy ending with Deadline Marketing!
And it's sixth I see today saying "If you order by midnight, blah blah blah...."
I'm sure you've seen it. And I'm sure you're getting (if not very) a little bored.
The deadline trick has proven itself to be overwhelmingly successful. It's a deadly-effective "countdown trigger" that pushes reluctant people to ACT at scene.
BUT right now Internet is getting OVERCROWDED with sales letters that try to lure you in with deadlines.
And now what happens is when prospects get to witness this technique too often, they learn to catch up. They learn NOT to buy it!
So be "extra careful". It's been OVERUSED!! Imagine how your prospects will feel when they come across your website and see that your sales copy is not different from others. Imagine yourself in their shoes!
What's WORSE is not keeping deadlines...
A lot of marketers specifically use deadlines to explode their sales faster. And their sales letters are forever like that....with NEVER-ending deadlines. So prospects can't help but lose faith in deadlines.
You could easily risk losing your credibility from your prospects, if they check up on your site again and still find same "midnight deadline" technique.
This is critical. If you use deadline, make sure you keep it. When you say promotion is ending as soon as clock "strikes at twelve", prove that you really MEAN it!
Once your prospects see that discount really ends like you said it would, they'll regret not having bought from you earlier.