The Most Beneficial and Most Under-Used Web Site Promotion Tool

Written by Rich Brunelle

The Most Beneficial and Most Under-Used Web Site Promotion Tool By: Rich Brunelle

Of allrepparttar methods of Web Site Promotion,repparttar 128245 Press Release is by farrepparttar 128246 most beneficial tool available. It is also one ofrepparttar 128247 least used tools. When thinking of Web Site Promotion, a web site owner or his delegate has to consider what method of promotion will bringrepparttar 128248 best results. But, a majority of these people fail to recognizerepparttar 128249 significance ofrepparttar 128250 Press Release.

Press Releases are one ofrepparttar 128251 few documents that can be submitted one time to one location, but be considered for publication in millions of other locations. Press Releases submitted to a quality News Distribution Service are routinely reviewed by a bunch of Journalists. Journalists from all forms of media consider use of Press Releases in their publication. It is probable that a Press Release of significance will get selected by numerous Journalists for inclusion in their publication or media as a Press Release, as well as used for a subsequent news feature. How many times has Google generated a Press Release that creates news features on television, radio, print publications, and all overrepparttar 128252 Internet? In case you arenít surerepparttar 128253 answer, every time.

Now, most of us will never write a Press Release of such significance as to reach all forms of media like a Google press release, but a simple Press Release from an unknown stands a pretty good chance of getting significant distribution. A Press Release published onrepparttar 128254 Internet, immediately upon publication generates attention to your business or web site. How? Most ofrepparttar 128255 News Media select Press Releases for inclusion to their Internet news publications. Most of these News Media sites also are Free Content Providers to millions of other web sites by offering free news feed linkage fromrepparttar 128256 News Media site. Not all ofrepparttar 128257 sites using such feeds are going to selectrepparttar 128258 specific feed that carries your Press Release. But, what if only one in ten do? You cannot pay for banner ads or search engine placement that will give you as much promotion in a single day.

Press Releases are one ofrepparttar 128259 few documents that get published in other media that immediately attract attention to your business or web site. Newspapers, Newsletters, Magazines, and a large amount of company bulletin boards frequently pick up and publish Press Releases from News Distribution Services. If your Press Release is picked up for publication,repparttar 128260 first day of its release will probably berepparttar 128261 strongest inrepparttar 128262 print media. However, newsletters and magazines usually are not a daily or weekly publication. So itís possible that two weeks or a month after its release, your Press Release will get another strong viewing.

Press Releases are one ofrepparttar 128263 few documents that get published to numerous locations without much effort. One single Press Release, submitted to a quality News Distribution Service is considered for publication in millions of media publications, read by tens of million readers. So, even if only one of these publications picks up and publishes your Press Release . . . Dorepparttar 128264 math!

A Press Release isrepparttar 128265 best method of increasing Search Engine Ranking by linkage. Once a Press Release is published by any ofrepparttar 128266 News Media, it is archived in a searchable database. This placement of your link into a high ranking, high traffic media site is priceless. Test this for yourself if you wish. Simply prepare and distribute a press release. Within two to five days, do a search for your web site. If your Press Release was accepted and published, you will find a number of links fromrepparttar 128267 media that published your Press Release back to your web site. And, what if one of those media sites just happen to be Google or Time Magazine? We can wish and dream, canít we?

What Should You Know About Search†Engines and Pay-Per-Click?

Written by Chet Childers

Hereís a fact for you, 85 to 95% of Websites are found through a search engine.† You may haverepparttar most incredible Website onrepparttar 128244 Internet, but it will receive little or no traffic without search engine visibility and ranking.† Can you imagine a billboard inrepparttar 128245 Sahara desert?† Who sees it?††

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories.† The first is referred to as natural, organic or standard.† The second is called pay-per-click, paid inclusion or paid placement. † Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm.† The algorithms involve a number of criteria and parameters, all relating torepparttar 128246 content ofrepparttar 128247 website,repparttar 128248 websiteís size,repparttar 128249 number of incoming links torepparttar 128250 website, andrepparttar 128251 contentís relevancy.† You will hear terms such as keyword relevancy and keyword density to describe various components ofrepparttar 128252 algorithms.† † Forrepparttar 128253 standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear onrepparttar 128254 first or second page ofrepparttar 128255 search enginesí results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free.† The downside isrepparttar 128256 tremendous amount of time and effort required to achieve exceptional search engine rankings. ††Letís confess to each other that top rankings on standard search engines can be tough and timely to achieve! † The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a "bid for position" basis.† Simply stated, you "bid" a price to be in a specific†position ofrepparttar 128257 search rankings for a particular search keyword or keyword phrase.† For example,repparttar 128258 #1 position onrepparttar 128259 search phrase "pay per click" recently required a bid of $3.55 per click, whereasrepparttar 128260 15th position required only a bid of 55 cents.† As a result, your differential website advertising costs between position #1 and #15 can be considerable. † With pay-per-click search engines, your ability to bid high can dramatically impact your website's search engine ranking whenrepparttar 128261 search results display website domain names or URL's forrepparttar 128262 search keyword or keyword phrase.† The benefit is your website gains visibility withrepparttar 128263 searcher, but you are not chargedrepparttar 128264 pay-per-click "bid" until a searcher actually clicks on your website domain name or URL displayed inrepparttar 128265 search engine results. The selection of your website inrepparttar 128266 search engine results is called a click-through. † In general, click-through rates range from 1% to 5% ofrepparttar 128267 number of impressions.† What is all of this?† A click is when a searcher selects or "clicks" your pay-per-click ad.† An impression is one display of your pay-per-click ad onrepparttar 128268 search engine results.† So,repparttar 128269 click-through rate is a measure ofrepparttar 128270 total number of ad clicks versusrepparttar 128271 total number of impressions in a period of time: † ††††Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 † Let's dorepparttar 128272 math for our #1 position bid of $3.55 per click.† In September, 2004 there were 21,535 searches for "pay per click."† First, letís assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55).† Now, at a 5% click-through raterepparttar 128273 top bidder spent $3,822.45 (21,535 * 5% * $3.55).† Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough.† Plus, such costs could berepparttar 128274 tip ofrepparttar 128275 iceberg. We still must consider derivatives ofrepparttar 128276 keyword or keyword phrase. So, was being #1 worthwhile?† That depends on your websiteís cost per visitor, conversion rate and profit margin of your product or service. † From what weíve covered so far, you should realize you can achieve a top or high ranking throughrepparttar 128277 pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile,repparttar 128278 standard search engine remains free.†

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