The More You Know About Advertising, the Better It Works for You!

Written by Marion B Staerns

If you understandrepparttar rules in advance, you can make financial decisions based on FACTS and use your money, credit cards and Biz Budget, wisely! Understanding Value and Cost can help you save money.

Learn How to Shop Around

Like shopping for anything, it's just smart to evaluate BENEFITS before you buy advertising. Engage your brain when you shop for good promotional prices, value and benefits. This will enable you to pick up smart buying habits. Look for a strong Guarantee! Comparing apples to oranges is useless when it comes to promoting your e-business.

Remember that one day late means LATE! Are your ads fully covered if all ads don't get sent out....for ANY reason? That could be worth its weight IN Gold. Bad links? Dead Deals? Computer problems? Family emergencies?

Control your advertising and promotional costs with a budgeted ad campaign. Get HELP designing an ad campaign that fits your wallet! Remember: Knowledge is Power!

Traffic Methods That Actually Send YOUR Traffic to OTHER Websites

Written by Oksana Savaryn

Believe it or not, there are many rather popular website promotion methods that actually drive traffic away from your website. They usually clutter up your website with a bunch of graphics and do virtually nothing to improve your bottom line. Here are just a few examples:

Top Sites – The premise is that you put a vote button on your site and people click to vote for you, raising your site up inrepparttar list of “top sites”. People who visitrepparttar 142029 top site list see your site nearrepparttar 142030 top and click on your banner to see what your site is all about. Things to consider: You have to put a graphic on your site. Of course, you will makerepparttar 142031 link open in a new window, so you don’t lose your visitor, but you have created a distraction for your visitor. You want your visitor to focus on your sales message, not a graphic that leads your visitors away from your website. Let’s be serious. If you’ve participated in a Top Site or visited a top site page, when’srepparttar 142032 last time you did any shopping from it? Realistically,repparttar 142033 Top Site List serves to best promoterepparttar 142034 website that createdrepparttar 142035 list rather thanrepparttar 142036 individuals on that list. Check your website stats to see how much traffic you get from this list and see if anyone buys.

Banner Exchange – Everyone participating inrepparttar 142037 exchange places a banner on his site. This banner rotates throughoutrepparttar 142038 participating sites every time a page refreshes. The premise is that you get a lot of exposure by having your banner appear on a number of sites. Things to Consider: Again, you have to put a distracting graphic on your site. Usually banner exchanges are made up of like-sites. Why would you send your visitor to your competitor?! Most banner exchanges give you one impression of your banner for every two timesrepparttar 142039 banner exchange appears on your website. Does it seem wise to possibly give away two visitors for every one visitor you might get back to your site? As inrepparttar 142040 Top Site List,repparttar 142041 banner exchange serves best to promoterepparttar 142042 website that created it. The banner exchange usually has a link torepparttar 142043 creator’s site underneathrepparttar 142044 banner. This isrepparttar 142045 one link that doesn’t change onrepparttar 142046 rotation, thus, givingrepparttar 142047 creator constant exposure on all sites, but giving you very little in return.

Web Rings – A web ring is a graphic placed on a website that allows visitors to travel from one related website to another. The idea is that everyone putsrepparttar 142048 graphic on her home page to create a continuous “ring”. Things to Consider: It’srepparttar 142049 same old story. You’re creating a distraction for your visitor and potentially sending your traffic to your competitor. It just doesn’t seem like a good idea. These rings are often broken by members and you never know it.

And even more BAD ideas…

Buying Hits – It is so sad, but there is an entire industry that takes advantage of traffichungry website owners. If you see an ad that says, “Buy 10,000 targeted hits” or an eBay auction that says, “2 Million Hits to Your Website,” runrepparttar 142050 other way. Here’s how these programs work: Your entire web page pops-up while somebody is surfing another website or is using particular software. Sometimes these hits are delivered within in a day or a few days and you have no idea where your site is popping up. You must realize that these aren’t bonus fide visitors to your website; it’s just people who may have been annoyed by your website popping up in their faces. Let’s go back to our conversion rate calculations. We know that a 1% conversion rate isn’t bad. If buying hits was a good idea, we would get 100 sales for every 10,000 hits we bought. We’ve tested this. It just doesn’t happen. And don’t be fooled by people who tell you they can target your hits by country or industry. There is NOTHING targeted by forcing someone to view your website without permission.

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