The Moral of the Story is...Use Stories to Sell

Written by Lisa Lake

Every story has an emotional response to elicit. When campers are sitting around a fire inrepparttar dark woods, they tell stories that generate fear and excitement; stories about psychotic killers with hooks for hands, and teenagers who pick up strange hitchhikers.

When women have lunch with their girlfriends, they tell amusing stories about their husbands and boyfriends to relate to each other. And when you tell a story on your website, in an article, or even in an ad, you are letting people know that, "this product, service, or business opportunity worked for other real live people, so it could work for you, too!"

People don't remember statistics, but they have a special storage compartment in their brains for stories. Stories are an innate part of human beings. As long as there have been people, there have been stories. They are a part of every culture that is or ever was, ranging from writing on walls, to oral traditions, to dramatic plays, torepparttar 127303 modern novel. Stories capture our hearts and imaginations, so we tend to pay more attention to them than we would, say, hard-sell ads.

Consider how often you leaverepparttar 127304 room during commercials, as opposed to how often you leave during Friends or E.R. Mayberepparttar 127305 difference is no more thanrepparttar 127306 mode of presentation. If commercials were 30 minutes long and told a story, maybe we wouldn't lunge forrepparttar 127307 remote or leaverepparttar 127308 room when they came on.

I'm kidding aboutrepparttar 127309 30 minute commercial, but I'm not kidding about using stories to sell. Let's talk about how you can use stories in your own copy to keep people's attention, build trust and credibility, and, most importantly, sell.

After reading a fair number of popular novels, you may begin to notice a pattern in howrepparttar 127310 protagonists ofrepparttar 127311 story develop. Although you aren't writing a novel for your website, ad, or article, you can use this same process of development in your stories to help you sell.

Let's take a closer look at character development in popular writing and see what we can incorporate into our own stories, to increase sales and build credibility:

1. Rememberrepparttar 127312 past--Whether you are relating your own story, orrepparttar 127313 story of someone who enjoyed success after doing business with you, give that person a past. In a novel, main characters don't appear out of nowhere. They have a past that begins beforerepparttar 127314 circumstances ofrepparttar 127315 novel. Similarly, when you tell a story in your copy, you need to let your readers know about your protagonist's past.

For an example, see Jim Daniels' story ( of how he built his Internet business. The story doesn't start with him atrepparttar 127316 moment his business took off. It starts with him working a miserable 9 to 5 job he hated. Then it moves to him working to build his Internet business.

Givingrepparttar 127317 protagonist of your story a past helpsrepparttar 127318 reader to relate to that person, making them more three-dimensional and easier to believe in.

Success Tips for the Sales Professional

Written by Myrtis Smith

In one sense or another, we are all sales people. We sell products, we sell ideas, and we sell our skills and time. While most of us understandrepparttar basic concepts required to make a sale, people who carryrepparttar 127302 title "Sales Professional" have additional responsibilities and ideas to master. Here are 5 tips to help those people succeed.

1. Find some one to listen to you and to push you. This could be a mentor, a coach, or a manager you respect. You need to set BIG goals and get solid encouragement.

2. Ask yourself "How can I get clients to come to me?" Take your personal development torepparttar 127303 level where you are attracting business instead of chasing it.

3. Listen to your customers. Fine-tune your listening skills to allow your customers to do most ofrepparttar 127304 talking. Practice waiting 3 - 5 seconds before you respond to a statement.

Cont'd on page 2 ==> © 2005
Terms of Use