As someone who has been running a full-time Internet business for years, I often have to remind myself that there are thousands of business "newbies" who are just starting out. As I get farther and farther into
realm of online business, I find that
basics for starting your own business still hold true.If you begin with a solid foundation, you increase your chances of success. With that in mind, I’d like to share some of those truths with you now in an effort to help you get started on
right foot.
Build a Professionally Designed Web Site
One of
biggest mistakes startups make is to save money by creating a Web site themselves. Unless you are graphically talented and have a good deal of experience with Web design, I would not recommend this.
Your Web site is ALL that your site visitors have to base their decisions on. Your site’s design simply must give your visitor a sense of professionalism, trust, security, and ease. A "homemade" looking site screams "I’m a startup business who has no money and may go out of business at any minute!" You don’t want to portray that type of image.
If you can’t afford to hire a pro to design your site, that leaves you with one of two choices. First, wait and save some more money. Or wait and learn to do it yourself properly.
Yes, You DO Need To Know at Least a Little HTML...
Whether you have someone else design your site or you do it yourself, you’ll need to have a good knowledge of HTML basics. No... you don’t need to be able to write full-blown code in HTML, but you DO need to be able to make changes to your site, load scripts, and handle several other minor administrative details.
HTML basics are very easy to learn. Once you get a handle on this language, you’ll be in a much better position to save time and money when it comes to keeping your Web site fresh and up-to-date.
Content Is King
The saying may be out of date, but
principle is definitely still accurate. People come to
Internet for information. Buyers need to be convinced in order to purchase. Search engines rank your site based primarily on
words on
pages. The whole virtual world revolves around content.