The Marketing Secret To Page Rank (PR)Written by Anthony Parsons
Since Google implemented PR, link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes WWW? Freedom of information, not how big my PR is. So, what is big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
If people like your website, simply because information and content appeals, users will link to your website just because they like it; not because it is made from flash or has some unbelievable design to it. That should be your focus with any website. So, what is marketing then? Stay with me for a second. Definition of marketing is; promotion and selling of products and services! The definition of marketeer is; a person who sells goods or services in a market. Now with that in hand, your website is a MARKETPLACE. The definition of marketplace is; a competitive or commercial arena. How does that grab you? A competitive or commercial arena is why you need to have a website that stands out from crowd.
Everyone is providing something; whether for free or with some cost involved. All are exchanging information, or selling products or services. They are all aimed to appeal to your senses, keep you browsing or finally buying, well some anyway. If your competition has a very informative website, then you need to have more information and something new that enhances product, service or information. The free thing is well overdone on Internet and doesn't appeal to many anymore. People are not stupid. They want quality information and value for money. That is bottom line of any successful business focus these days, not just dollars and cents.
Optimize At Design StagesWritten by Anthony Parsons
Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of modifications themselves, making a much lower cost.
If you're designing a website, having one made, whatever case, seriously stop now. What you want to do is this, have one page made and pay a professional SEO to find faults, identify weaknesses and give you advice and solutions to strengthen all aspects in one page first. The faults and characteristics that an SEO will discover with one page will generally follow through all pages of a website. The only other necessary changes are keywords and copywriting text. An SEO will generally advise what keywords to utilise and you simply send these to your web designer or utilise them yourself within each separate page to cover all avenues. An SEO will give you all information you require, such as for flash, navigation, page size, etc (for a cost). You will not get away with this for $20 dollars. If you do, guess what? You just probably found one of those unprofessional SEO’s that I mention in other articles, because that sort of money would not cover my time to properly evaluate a webpage manually and report on it.