The Marketing Niche Factor
By F. Terrence Markle http://www.QuikSystems.com What’s all talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if you haven’t got into niches yet. As everyone knows… Internet market is huge. Niches are everywhere and they are here to stay. Do research and you can find one or more profitable niches that will make you smile all way to bank.
Should you pursue Internet marketing products or niche marketing?
There are a lot of newcomers and more experienced marketers wanting to sell Internet marketing products. Unfortunately, it is absolute worst choice unless you are an experienced and successful marketer! The arena is saturated with marketers that have a strong foothold and are not about to relinquish their firm grip. They are only interested in pushing their products. Can you blame them?
Forget it when gurus say.. I want to see you succeed and I will show you how.” What they really mean is… “I want you on my prospect or customer list so I can promote my products and sell to you forever.” It’s a simple matter of protecting your turf.
Get smart and get heck out of trying to sell Internet marketing products online. You are most likely setting yourself up for failure if you try to compete with established marketers. Instead… go after niche marketing with a passion. It’s a very dynamic and wide open marketing opportunity.
What is niche marketing anyway?
Niche marketing has been around a long time. However, it is getting a lot more attention in Internet marketing and will continue to grow. A niche is a tightly defined group of potential customers with a specific “want or need”.
Large businesses are not interested in small niche markets. They want to sell to large masses. The niche marketer, however, can make a very comfortable living marketing right product or service to a niche market. It’s what I call “Niche Factor”.
The trick is to find a niche you can capitalize on and has a potential customer base with unsatisfied wants or needs. Develop a product or service to satisfy that customer base and you are on your way. Don’t make classical mistake of developing your product first and then trying to find a market for it. Fight temptation and do it right and profitable way.
Niche marketing is all about satisfying wants or needs of a specific group of people. As an example, assume that an individual wanted information on “Louisville Slugger” baseball bats. The market segment could be “baseball”, niche could be “baseball equipment,” sub-niche could be “baseball bats” and sub-sub-niche could be “Louisville Slugger baseball bats”. This classification could go down to even deeper levels depending on market category.
A focused or tightly defined niche will enable you to assess worthiness of potential market. You need to be unique and highly specialized in order to define a niche where you can compete on a level playing field.
The Internet has tons of information on just about any topic you can possibly imagine. People are always searching for products and services on Internet. Most individuals want free information. If necessary, however, they are willing to spend money for right information.
There are more niche markets than you can shake a stick at. You can put just about any keyword or keyword phrase into a major search engine and get back search results that range in a huge number of sites to just a handful. No matter what your skill, hobby or special interest.. you can rest assured other people are looking for information on that specific topic.
Find out what people are searching for and develop or acquire a product or service to sell to them that satisfies their wants or needs. Just make sure it’s in a profitable niche.