Lets step out of micro view for a moment and consider macro view. This Internet revolution has been compared to impact that Edison's light bulb or Fords Model T had on world. Some have even said that Internet is bigger than invention of TV or radio. From each of these discoveries have come fantastic opportunities. Complete Industries have sprung up from them. Mammoth fortunes have been made as a result of them. But you really can't compare Internet to them. These inventions fall far short of impact that Internet (as we know it today) will have on mankind.

A closer comparison would be that of Gutenburg's printing press or Industrial revolution. You could even compare computer age and Internet (as we know it today) to transformation of early man from a hunter/gatherer to a sower/reaper. Face it, we are living in a pivotal point in human history. We are privileged few who have opportunity to capitalize on greatest technological revolution that this world has ever seen.

We can observe that historically these revolutions happened over course of decades and in some cases centuries. As we all know, Internet revolution is evolving at a dizzying pace. What we see today can be history next year or even next week. Five years from now Internet will be quite different than most of us can imagine. Where it eventually leads is probably not even clear to brightest minds of today. However, we are seeing results of this change in our lifetimes.

Certainly nobody realized that they were in midst of a dramatic historical shift when man discovered flint and steel, but change they did. We, today have advantage of all of mans previous experiences and hopefully are much better able to predict consequences of this next transition. We do understand that it is a significant change, but it may not be apparent how significant until historians have interpreted it decades or possibly centuries from now.

OK, back to our micro view again. What should we do? Wait it out and see what happens? Not very wise. When combustion engine farm machinery came along land owner who didn't have it, couldn't compete and usually lost everything. He may have owned huge tracts of land but he could no longer afford to pay workers to farm it when his neighbor used a tractor. Likewise many of todays business's (and their employees) stand to be bowled over by this digital tidal wave. We need to position ourselves as a surfer who is equipped to ride wave. We must embrace, it and like surfing enthusiast that is always looking for 'really big one', be ready to jump in water at a moments notice. As they say 'He who hesitates, waits...'

The web hosting industry is one of most competitive industries on Internet today. Web hosts are constantly thinking of new advertising campaigns in hope of attracting more interest to their company; and, hence to attract more customers. While this is an important goal for any web host it is just as important to recognize and value customers you already have.

Put your customer needs first – Acknowledge your customers’ feedback and then do something about it; make sure there is a place on your web site or in your control panel for customers to make remarks or offer suggestions about your services or products. Use these suggestions to improve your company. Even if you receive negative feedback, use this feedback positively; it’s better to fix customer concerns as soon as possible to benefit your company’s success in long run.

Provide staff management training – Web hosts can say they have reliable staff and offer support around clock. Though behind scenes story is very different; try to accomplish what you preach, it is no use to anyone having staff with bad organizational skills and poor communication skills? Having a clear vision of your company’s goals, providing regular training and being involved with your staff, will contribute greatly to efficiently managing your business.

Offer fast and reliable support – If there is something going critically wrong with a web site, customers can’t be sitting around for days waiting to get their problems solved. Any critical support requests should be answered in just a matter of an hour or two; and, any other requests should be responded to in no more than 24 hours. Hosts should be offering around clock support, especially if their market is global.

Reliable support is also crucial. The most common complaint that people have with their web hosting companies is that, sure they get their support requests answered fast but, their host has either not fixed their problem properly or they have no idea what support team are talking about, too technical. Many people don’t understand all terminology of website hosting, support staff need to be trained in good communication skills too.