The MOST Powerful Marketing and Advertising on the Planet!

Written by Matthew Hesser

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE torepparttar media isrepparttar 150422 most powerful form of marketing and advertising onrepparttar 150423 planet! A high quality press release, withrepparttar 150424 proper targeting and distribution to reachrepparttar 150425 correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication hasrepparttar 150426 potential to cause some business's phones to literally be ringing offrepparttar 150427 hook!

The next big question that arises, "How do you go about writing a quality press release that will grabrepparttar 150428 attention ofrepparttar 150429 media and your particular audience? Here are some tips to help you succeed:

- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead giverepparttar 150430 media what they want and they will give you what you want... Now, whatrepparttar 150431 press and media really want is a story! Just provide:repparttar 150432 Who, What, When, Where and How with regards torepparttar 150433 uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story allrepparttar 150434 better. Think to yourself: Would this be something that I might read in a newspaper?

- Get a Good Start. The headline andrepparttar 150435 first few sentences ofrepparttar 150436 first paragraph arerepparttar 150437 absolute most important part ofrepparttar 150438 press release. If you don't catchrepparttar 150439 readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release arerepparttar 150440 details that SUPPORT your story or theme.

Your REALTOR® Marketing Plan

Written by Barrett Niehus

Your REALTOR® Marketing Plan

By Barrett Niehus

The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information inrepparttar initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below is a step by step process to help you layrepparttar 150415 framework for your own marketing plan:

Step 1) Identify your budget. Identify how much you are planning to spend on your marketing endeavors in order to maximize your investment. How much are you planning to spend on your marketing? How many prospects are you planning to reach, and how many sales do you expect to close? Include your time investment in this analysis as well. Many inexpensive marketing tools take an enormous amount of time and subsequently have a significant cost.

Step 2) Identify your ideal customer. In order to target your customer effectively, you must know what they look like. This process is generally known as “stick figuring” and identifiesrepparttar 150416 key traits of your ideal customer. Who are they? What do they do for a living? What do they read? Where do they shop? What do they value? How do they entertain themselves? Where do they spend their time? What does their family look like? What is their income level? Answer these questions as specifically as possible to determinerepparttar 150417 best way to target them.

Step 3) Identifyrepparttar 150418 medium. List all ofrepparttar 150419 possible mediums to touch your customer. Arrangerepparttar 150420 list fromrepparttar 150421 most specific way to targetrepparttar 150422 customer torepparttar 150423 broadest way to touch your prospect. Onrepparttar 150424 same list, listrepparttar 150425 prices per piece andrepparttar 150426 specific price per prospect. This will give you an idea of where to best spend your money and where you will receiverepparttar 150427 greatest return on investment. . Step 4) Allocate your budget. Identifyrepparttar 150428 top five mediums that touch your prospects in a cost effective manner and allocate 80% of your budget across those pieces. Reserverepparttar 150429 remaining 20% to use for unique or targeted follow-up marketing pieces.

Step 5) Schedule your campaigns Schedule each campaign to touch customers multiple times through different mediums. Plan some overlap on when each piece hits each prospect to maximize awareness of your services, but draw outrepparttar 150430 periodicity ofrepparttar 150431 total campaign as long as possible to maximizerepparttar 150432 duration of awareness. A good rule of thumb is to touch a prospect at least once per week. Multiplicity of your message is also beneficial. However, do not touch a prospect withrepparttar 150433 same piece more than three times as resistance to your medium and message may develop.

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