The MOST Expensive Mistake You Can Make

Written by Jeanna Pool

Most people who own a small business have a huge passion and talent forrepparttar product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.

So, they try to make a difference...and a profit.

But, running your own business is very hard. We all hearrepparttar 150378 in five don't make it, every third small business fails, one out of two flop and on and on and on. Plus, small business owners have to wear a lot of hats: sales person, marketing manager, accountant, janitor, customer service representative, human resource department, etc...

You name it, small business owners do it.

The learning curve is great. And business owners make many mistakes. Some mistakes are just part ofrepparttar 150379 growing process, while other mistakes may cost only a few bucks or thousands of dollars. But one mistake I am about to describe can berepparttar 150380 MOST expensive mistake you can make in running a small business.

What'srepparttar 150381 mistake?

It isrepparttar 150382 very simple, but VERY costly mistake of having your logo, stationery, brochures, web site and all other marketing materials for your small business look cheap, poorly designed, thrown together and unprofessional.

Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realizerepparttar 150383 cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned intorepparttar 150384 mind of new prospects forever.

The old adage is never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional.

Why is this mistake so costly? Simple. It's because most small businesses look alike. Most look cheap. Most look unprofessional. In an effort to "save money", most just throw their marketing materials together or hirerepparttar 150385 cheapest person they can find to design them. Because of this, they don't stand out fromrepparttar 150386 crowd. They don't look likerepparttar 150387 experts they are and they don't attract clients, which is precisely why this mistake is so costly.

Marketing Tips for Internet Gurus

Written by Diane M. Hess


A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.

1)Focus On Your Market Position What end ofrepparttar business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.

To help you fine tune your market position get feedback from your visitors. Consider adding a "live chat" feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your "web control panel." If you are not a do-it-your-selfer, or don't haverepparttar 150358 time, there are several places on line where you can sign up and use their free "live chat " version. (All you would need to do is copy/pasterepparttar 150359 code in your webpage.)

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