In 15+ years I've been involved with network marketing, number of people who come and go never cease to amaze me! Sometimes it seems like a revolving door.
On positive side, thousands of new people discover network marketing all time. They have always wanted to start their own business and are attracted by huge income potential of MLM. Or they need a part-time source of income. Or, perhaps they've been caught up in huge, never-ending layoffs and corporate downsizing that seem to be a permanent part of new information-driven economy. They see network marketing as a way to escape Rat Race forever!
Whatever reason, they are entering this industry in droves. And that is good news for you and I!
On negative side, however, most of these people flounder around for months, or even years, like a fish out of water, and never really discover how to make network marketing work for themselves. They buy into too much of hype and half-truths that seem to proliferate in MLM advertising, expecting a large income in just a few months without much work or investment.
Unfortunately, some of us continue to promote this image of network marketing, even though we know it is completely untrue!
Perhaps that explains why so many newcomers believe that all they have to do to be successful is just send out a bunch of spammy emails and money will come rolling in!
I've spent a lot of time and effort showing newcomers in my downline kind of work that is necessary for success. But all too often, these newcomers pay little attention to it. They've seen all ads telling them that they don't have to do any work, that a certain program practically builds itself, or their upline will be giving them massive amounts of spillover.
They don't seem to understand that this is a business, not a chain letter game. And all too often, this is partly our fault. Some of us are so eager to sign up new distributors that we'll tell them anything.
So our MLM newcomer may run out and send out a few over-hyped, anonymous emails to a cheap list and then wait for money to roll in.
When nothing happens, our unhappy newcomer then decides "the program doesn't work." (How many times have you received an MLM mailing with words "This one really works" in subject line? I get them all time).
That starts our newcomer on a frustrating journey from one MLM program to another. They may join 5 or 6 all at once on theory that at least one must work! They may sign up under a sponsor that promotes "program of month," and jump into everything new that comes out. Never does it enter their mind that "programs" neither work nor don't work!