I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents various options available to you.

How to create HTML email:

Creating content of an HTML email is very similar to how you would create a basic web page. Just use your normal web page editor, such as FrontPage or Dreamweaver (or even Notepad can be used, in conjunction with a browser to preview code), and construct a web page in normal way, saving it as an .html or .htm file.

You may consider creating an HTML email template that you can use as a basis for all your future HTML emails. If so, once you're happy with basic look, save it and then just open and re-edit for your future emails.

There is an important difference that you need to remember between writing HTML for your web site, and writing HTML for email.

All URLs in your code need to be absolute, rather than relative, for all links and images, eg. http://www.yourdomain.com/image.gif, rather than something like just image.gif. This also means of course that any images used in your HTML email need to be stored on a web server, same as when you use images on a web site.

How to send HTML email:

To send HTML email to an individual, such as to yourself in order to check on its appearance, you can open web page (i.e. HTML email) you have created in latest version of IE (File -> Open...), and then click File -> Send.

However, if you're creating HTML email for use in email marketing, you will normally want to use a completely different tool in order to send it to numerous recipients.

2.Talk with promoters and find out history.

How many trade shows have they done before? What was turnout? They should be able to give you figures. Find out how they plan to advertise – TV, radio ads, billboards, print ads?

3.Get names of people who have participated in one of their recent trade shows and call them up. You’ll get a lot on un-censored information.

4.Visit a couple of trade shows to observe and analyze.

Take a long a notepad and notes. Observe displays, how people work booths, what attracts you or repels you.

5.Plan to work with a partner.

Staffing a booth takes at least two people. Set up and delivery of your materials, which will probably be heavy, is easier. You can take breaks. One of you can wander around networking while other staffs booth. Some people find it easier to approach a booth with more than one person there.

6. Prepare your booth display and materials.