What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret. If you master
fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's essence of AIDA formula. Here's a perfect example of type of fundamental copywriting I'm referring to:
Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to be best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doubles industry standard! The best part about it was that I did not even need to be at shop!
It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through all trial and error that I did. You don't have to make same costly mistakes, or jump into things with blinders on. I can show you what to do every step of way.
Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your shop more profitable, I can help.
As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about all aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave to business, working long hours with lots of stress. ARE YOU ONE OF THESE?
I CAN HELP!
Using my systems, strategies, and techniques, you'll be able to handle all complicated business aspects of running a repair shop...without all stress other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.
YOU CAN LEARN FROM MY EXPERIENCE!
My cutting-edge systems are same systems that have allowed me to build my own shop into a model for automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.
Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.
