Let's face it, doing something like that is a real job fraught with all sorts of pitfalls and hazards.

Does it have to be that way? No it does not. There are some basic rules and procedures a person needs to know about if they are to make a success of any type business. Now here is a real problem. Where can a person find these rules and procedures, gain a clear understanding of them and how to apply them to best effect?

There are hundreds of online business and marketing gurus on web. Just take their word for it they are there. How do you know? Well, they tell you so and try to get you to sign-up with some rinky-dink program of their invention which will make you rich if only you will follow their advice and use their system. Don't be fooled my friend. The serious and ethical business building services on web do not work that way. A serious business helper invites you to describe your idea, product or service and then offers a consultation on a way or ways to go in building your business and market your products or services. They do this for free and also assure you, in writing if necessary, that information you are passing to them belongs to you and will advise you on steps to take to protect that information.

Before we go any further along this very long road, let's stop a minute, take a deep breath and think about some of things you need to build or improve your online business. First you had better come up with some hard cash or other dependable source of money to pay for those services you will need just to get started. What are these things? Well list below identifies some of them, ones we should call essential online business tools.

1. A modern, fast computer with a large hard drive capacity and sufficient memory to do job.

2. A fast and reliable Internet connection and a reliable ISP. For efficiency you should have a dedicated telephone line for your Internet connection.

3. A printer and probably a FAX. A scanner would not hurt.

4. Sufficient knowledge and skill to operate your computer and on Internet.

OK, you have these things. Now what? Well, next step is knowing what you may wish to accomplish. Build your dream. Motivate yourself to move ahead. We all want more money, all of us for whatever reason we may have. A new house. A new Car. Travel and vacations. The kid's education. Whatever your dream, solidify it in your mind and visualize it to extreme clarity. Know what you want. I cannot overstress importance of this.

It is a mystery, scary, exciting, fun, an never-ending adventure and daily learning experience.

Whatever reason brought you to Internet, personal or business, we soon discover that Internet is basically about communication. In fact, Internet=Communication.

And foundation of that Communication, is email.

This past Monday, some friends from California came to visit for a few hours.

We had a few drinks, we went to go eat good Mexican food, got car washed and we talked about Internet.

Jack is really sharp when it comes to business but he hasn't fully explored all that Internet has to offer.

Sandy was curious on a professional level, seeking to tap into nursing sources.

Whether it comes from close friends or from any of our many cyber-friends, it dawned on me that question is always same, be it personal or for business, everyone wants to know:

"How do you reach that [ certain person]."

Of course, that [ certain person] is, whatever is your niche or target audience.

For Sandy, it would be nurses. Jack, perhaps opportunity seekers. I'm always looking for new subscribers. :-)

Whatever your niche, that becomes focus of your communication. And it determines how and where you seek to fulfill that communication.

ALWAYS without resorting to SPAM. Because it is against Internet rules and because it creates more problems that it can solve.

Basically, once you know your niche market, there are three main ingredients necessary to conduct business online.

A great product or service. A web site that sells. Attract targeted traffic.

A. A great product or service.

What does your niche group need and use? You can compile or create what you offer for sale. Or provide your niche group your services to point them to a great product or service they might very well purchase.

You make commission.

Explore and discover what competition is offering your niche group and consider affiliating with best of all are out there for you to find.

Try searching Clickbank that offers an excellent system. You provide traffic, when someone buys, you get commission straight from ClickBank. No need to worry about if you will really get paid. http://hop.clickbank.net/?blastads/marketplace

B. A web site that sells.

Test, test, test. Review your site for all basics of selling online. Fast loading speeds, easy to navigate, clear, correct spelling and a merchant account.

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