The Little Web Site That Could

By Irina

=========================================================== The author grants permission to publish this article, in its entirety, electronically or in print, as long as bylines are included. A courtesy copy of your publication (or, at least, an e-mail notification) sent to irbonness@ureach.com will be appreciated. ===========================================================

Promoting even best opportunity on Internet is tough... ... unless you have a responsive list of open-minded opportunity seekers interested in building a profitable on- line business. Generating such a list can be just as tough... ... unless you can offer something so universally irresistible that only a few (if any!) can possibly turn you down.

This keeps many people skeptical about Internet marketing in general and MONEY IN THE LIST notion in particular. I was one of them too. And that's just one more reason to share my experience with you, especially if you are new to Internet marketing.

Some time ago, I began to pay attention to numerous adverts that urged me to put my computer to work and start raking in a fortune. I now think that I had a lucky star over my head because, though tempted to embark on several ventures, all of which required a start up fee and a monthly subscription, instead I took notice of a little web site that plainly talked about FREE programs.

The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses.

But if there is one thing I've learned as owner of an ezine, it is that easy road is not always one that brings you best results. The problem with buying an email list is that none of people on that list know who you are. When they receive an email from you, most likely they will just delete it without bothering to open it.

That is why it is so beneficial to build your own opt-in email list. Yes, creating a list from scratch is more difficult and time-consuming solution, but at least it is a solution. Email lists rarely bring desired results, so money you spend on them might as well be flushed down toilet.

Email marketing and ezine distribution isn't about blasting a bunch of strangers with sales pitches and information they don't want and didn't ask for. If you really want to achieve results with your email list, you need to build your own.

Here is a list of questions you need to ask yourself when building your email list: