The List Is The Thing

Written by Ken Leonard Jr.

Many companies begin their online sales ventures withrepparttar wrong strategy to build long term success. Thinking that a website isrepparttar 117459 core of their business leads them to focus on getting website visitors. Makingrepparttar 117460 site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately,repparttar 117461 large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website. Many of your "hits" are just that, a quick click, and they're gone forever. The visitor that clicked away likely found your site by using a search engine. They were interested inrepparttar 117462 search term that was one of your site's keywords. That means that they may be your "target customer". Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wish that you could follow-up on that "lead" at a later time? With a better offer or a different related product? You can. The focus of your online sales business "has" to be capturing lead information (email addresses) and building a database of prospects and previous customers. This "house list" enables you to keep in touch with your leads, Comes To Town

Written by Shannan Hearne-Fortner

Milana Leshinsky started her first home business in 1994, making cute magnetic hats for 20 cents a piece. After two months she realized that she wasn't a work-at-home mom... more like a slave-at-home mom, making less than $5 an hour. What a disappointment. And this realization is not uncommon for women starting a business at home.

One ofrepparttar reasons this horrific experience comes to pass is that women do not realize how many incredible opportunities there are for having a home based business viarepparttar 117458 internet.

Six years after this first self-employment experience, after having her second child, Milana tried becoming a work-at-home mom again. This time her business has outgrown any expectations, any predictions and any hopes she has ever had on becoming a home-based mom.

She didn’t just do “okay”, she is completely successful.

Milana's first order arrived in February 2001. In April of 2002 she quit her job -repparttar 117459 job that only a few years ago (after graduating from college) she called her "dream job". "My business brings as much as my salary did, I work only a few

hours a day, AND I actually get to raise my children", Milana says.

This is one of many common themes you hear from women in home based businesses. But it is notrepparttar 117460 only one.

"Women own and run over one-third ofrepparttar 117461 14.2 million home-based

businesses inrepparttar 117462 United States", saysrepparttar 117463 IDC Research Company ( Yet, a very small number of these women own an Internet-based business. Those that do have an online business will agree that it isrepparttar 117464 BEST home business for work-at-home mothers.

Why? Here are just a few ofrepparttar 117465 benefits that other home-based

businesses can not offer you:

- It hasrepparttar 117466 biggest potential at a minimum investment.

- Your business schedule is 100% flexible.

- You can work as little as 3 hours a day & still be successful.

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