The "Lipstick" Sales Factor...Written by Gary Onks
Lipstick sales are Red-Hot according to Wall Street Journal and this affects you, your company and your sales.
Whoa, there... How can this be? I don't sell lipstick?
Well, neither do I, but fact is that "Lipstick Sales Factor" applies to all of us no matter what we are selling. You see reason lipstick sales are off charts right now is because ladies are looking to feel better about themselves and life. This desire is not unique to women, it applies to us men too. Which means it applies to every one of your customers.
We all like to feel good and are constantly looking for a little pick-me-up in life. Even during a recession folks will spend money on any product that brightens their life, improves their condition or lightens their load. This might be a small thing like lipstick for gals or some chow for us guys, but it also applies to any size or price product if it makes us feel good.
Want To Make Sales Fast?..Use The TelephoneWritten by Kevin Nunley
If I were to ask you where best place to make a sale was, you would probably answer Internet, right? You might be surprised to hear that while 'Net is still going strong, it's not necessarily where you could be pulling bulk of your sales from.
Even though Internet is hotter than hot, a lot of major dot-com's are reverting to good old telephone to make sales. Their impressive web sites get lots of interested prospects, then use a room of veteran telemarketers to make sales.
These firms are finding they can sell small items on Internet, but they can get bigger sales of $500 to $5,000 with a telephone call. The Internet revolution has only increased need for telephone marketing. Many of largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for big pitch.
Why? Telephone selling works. Here are some simple tips that will boost your effectiveness on phone.
**Try to go directly to person who can authorize a purchase for your product or service.
**When you get decision maker on line, jump into a concise statement of main benefit you can bring her. "We have a new process that can save you 20% on production costs."