The Life and Times of a Grizzly Ad!

Written by William /"Wild Bill/" Montgomery

The first point would have to berepparttar most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessarily write your ad to leap out atrepparttar 101150 reader, sometimes it's better to haverepparttar 101151 reader dive in. It's something thatrepparttar 101152 reader walks away with, whether knowingly or unknowingly.

You have 3 steps to conquer:

You must first "grab"repparttar 101153 readers ATTENTION !! In a sea of advertising it seems nearly impossible to catchrepparttar 101154 quick eye ofrepparttar 101155 consumer. You are not only in a sharkpool of competition, butrepparttar 101156 consumers ofrepparttar 101157 new millennia are skilled at tuning it out. This by far isrepparttar 101158 most important point. If you can't grab their Attention, you can't leave a message behind.

Ok, you have grabbed their attention..Now what happens? The reader becomes consciously aware of you. Your ad now has a glimmer of life. This isrepparttar 101159 readers "Conscious Stage". The memory chip you call a brain has just engaged. No matter how deep,repparttar 101160 memory is now there. Often, building a conscious awareness, is just that, a process of building. A consumer may not click with yourepparttar 101161 first time they see your ad, but they mayrepparttar 101162 second, third or twentieth time. It could be a matter of days or even years, but that long, not forgotten memory has built a foundation of familiarity.

What's Next You Ask?

They form an "opinion". This activates decisive reasoning. They react one of three ways.

1) They react positively and most assuredly shift intorepparttar 101163 fourth and final stage.

2) They react negatively and that long planted memory has either been erased or has drawn what I sometimes refer to asrepparttar 101164 "I should Hate'em" attitude. This is where some advertisers drawrepparttar 101165 consumer in by openly attacking it's competition. Not always ethical, but often quite effective.

Advertising Is Dead! Viva le SEO!

Written by Mike Banks Valentine

The King is dead! Long liverepparttar King!

The death of Louis XIV. was announced byrepparttar 101149 captain ofrepparttar 101150 bodyguard from a window ofrepparttar 101151 state apartment. Raising his truncheon above his head, he broke it inrepparttar 101152 centre, and throwingrepparttar 101153 pieces amongrepparttar 101154 crowd, exclaimed in a loud voice, "Le Roi est mort!" Then seizing another staff, he flourished it inrepparttar 101155 air as he shouted, "Vive le Roi!" —Pardoe: Life of Louis XIV., vol. iii. p. 457.

Now I'll berepparttar 101156 first to admit that I'm notrepparttar 101157 captain ofrepparttar 101158 bodygaurd for Advertising, sorepparttar 101159 task of announcingrepparttar 101160 death of advertising is not among my responsibilities. Nor is finding a successor torepparttar 101161 throne. No, I dorepparttar 101162 less glorious task of search engine marketing. I'm quietly onrepparttar 101163 sidelines as Dot Bomb after Dot Gone pass by in a funeral procession that seems endless. The parade route marching torepparttar 101164 funeral dirge and drum, glumly trudging throughrepparttar 101165 streets to markrepparttar 101166 passing of online royalty on a weekly basis.

This week we bow our heads in honor ofrepparttar 101167 passing of another advertising-reliant giant, Before that it was WebVan and WebMD and -- I'm starting atrepparttar 101168 bottom of a very long alphabetical list you can see yourself at:

The deathmarch itself has been analyzed-to-death by everyone from network news anchors to newspaper commentators and pundits. I won't burden us with another perspective here other than to say that it's big business that has it all wrong in a twisted attempt to apply old models to a new medium. I wonder why it is that each new technology is constantly wedged intorepparttar 101169 wrong shape hole because that is "whererepparttar 101170 money is".

When television was first developed, we didn't know what to do with it because advertising was not so ubiquitous. We had print advertising in magazines and radio advertisement ruledrepparttar 101171 air- waves. But everyone agreed that television was worthless . . .

Not more than 10 per cent ofrepparttar 101172 population will take up television permanently. Raymond Postgate, 1935

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