If there was a HUGE market that you were overlooking, would you WANT TO KNOW ABOUT IT?What if this market had MORE buying power than baby boomers, young adults or teenagers!
What if you knew that they:
* Spend almost $2 Trillion on goods & services each year * Purchase 43% of all new cars every year * Account for over 40% of total consumer demand * Control over 48% of ALL discretionary purchases * Own over 80% of all money in savings accounts * Dine out 4-5 times per week * Have a HUGE amount of disposable income
Have you figured out who they are? THEY'RE SENIORS! (and most companies are overlooking them)
If you're picturing someone with no teeth, hanging around
house all day watching 20 episodes of Jeopardy ... think again!
The fact is, every 7 seconds someone in America turns 50. When surveyed, 89% of seniors rate "being active" as critical to enjoying life. Today's seniors have money to spend, and they're eager to spend it. In fact, they are *more* likely to purchase online than their younger counterparts.