The Law Of Specialized KnowledgeWritten by John Colanzi
If you're familiar with works of Napoleon Hill, you know that one of his seventeen Laws Of Success is Law of Specialized Knowledge.It sounds impressive, but how can you use it in your business? You can use it to specialize in what types of products or services you'll promote. That's a start, but I've found another way that you can use it and save yourself: <> time <> money <> aggravation. When I first started building my business, I was under mistaken impression that more was better. After wasting a lot of time and getting myself aggravated, I realized that only a few methods of promotion actually produced results worth time spent. If you broke online marketing methods down, you'd find there are only a handful that will produce any significant results. Once I realized that: <> My profits went up <> I wasted less time <> I had a lot less headaches Now I've come to realize that I could further narrow my efforts down to one method of promotion. I could see results every time I used it.
| | Overlooking a Huge MarketWritten by Gary Onks
If there was a HUGE market that you were overlooking, would you WANT TO KNOW ABOUT IT?What if this market had MORE buying power than baby boomers, young adults or teenagers! What if you knew that they: * Spend almost $2 Trillion on goods & services each year * Purchase 43% of all new cars every year * Account for over 40% of total consumer demand * Control over 48% of ALL discretionary purchases * Own over 80% of all money in savings accounts * Dine out 4-5 times per week * Have a HUGE amount of disposable income Have you figured out who they are? THEY'RE SENIORS! (and most companies are overlooking them) If you're picturing someone with no teeth, hanging around house all day watching 20 episodes of Jeopardy ... think again! The fact is, every 7 seconds someone in America turns 50. When surveyed, 89% of seniors rate "being active" as critical to enjoying life. Today's seniors have money to spend, and they're eager to spend it. In fact, they are *more* likely to purchase online than their younger counterparts.
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