The Latest Innovation in Search Engine Algorithms . . . User Popularity

Written by Robin Nobles

For years,repparttar search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "crackingrepparttar 127909 system."

We've seen many ranking factors come and go in importance. For example, years ago, META tags wererepparttar 127910 key to success, or so we thought. Stick in META tags that were loaded with your keyword phrases, and you were sure to achieve top rankings.

Then, we had keyword weight as a ranking factor. We struggled to determinerepparttar 127911 keyword weight of our competitors' pages, then duplicate that weight in all ofrepparttar 127912 various areas of our pages.

Along came link popularity, and with it,repparttar 127913 massive link farms and link exchange programs. Web site owners joined as many as they could in an effort to boostrepparttar 127914 sheer number of incoming links pointing to their sites.

Inrepparttar 127915 midst of these evolving ranking factors came changes to page components likerepparttar 127916 title tag. Put your keyword atrepparttar 127917 beginning ofrepparttar 127918 tag for maximum ranking potential. Oops. Things have changed. Put your keyword asrepparttar 127919 3rd and 4th words inrepparttar 127920 title tag. Wait - let's tryrepparttar 127921 2nd and 3rd words.

These are just a few ofrepparttar 127922 ranking factors that have come into play overrepparttar 127923 last several years.

Can you seerepparttar 127924 potential for problems here?

After all, including keywords in your META tags doesn't mean thatrepparttar 127925 page is more relevant for those keywords. Just because you have 12,792 worthless links pointing to your site doesn't mean your site is relevant for your keyword phrase.

Now, we're inrepparttar 127926 middle of another "link popularity" or "link reputation" surge. Butrepparttar 127927 rules have changed. Now, we want sites that are related in content to our site, or authoritative, popular sites in our focus area.

Okay! Now we're beginning to get onrepparttar 127928 right track! After all, if an important, authoritative site in a particular topic area links to your site, it must mean that your site is important and popular for that subject too. Or, if other sites in your subject area link to you, it must mean that your site is truly about that subject as well.

Equally important, or even more so, comesrepparttar 127929 "link reputation" factor. If enough popular sites in your topic area use your important keyword phrase when linking to you, it's tellingrepparttar 127930 search engines that your site is relevant for that keyword phrase. After all,repparttar 127931 Web community has deemed to describe your site using that keyword phrase, which is a vote of confidence torepparttar 127932 search engines.

Makes sense, except for one small problem. I can have a site that's devoted to wireless Internet connections, and you can have a site that's devoted to kitchen utilities. I can link to your site from mine and userepparttar 127933 keyword phrase "kitchen utilities" inrepparttar 127934 link text. Some ofrepparttar 127935 engines appear to userepparttar 127936 link text asrepparttar 127937 determining factor when deciding link reputation, notrepparttar 127938 contents ofrepparttar 127939 page pointing torepparttar 127940 site. So, two sites that aren't related in content whatsoever could potentially help boostrepparttar 127941 link reputation of each other's sites. We may seerepparttar 127942 engines consider other factors inrepparttar 127943 near future, such asrepparttar 127944 contents ofrepparttar 127945 title tag onrepparttar 127946 page containingrepparttar 127947 link, which will help solve this potential problem to some degree.

However, when looking at all ofrepparttar 127948 factors listed here so far, do any of them truly prove thatrepparttar 127949 page is relevant to a particular keyword phrase?

With relevancy comes a much more stable, trustworthy search engine. When you search for a particular topic, you're assured of getting search results that contain pages with good, solid content related to that keyword phrase.

Top 10 Traffic Building Mistakes To Avoid

Written by James Leckie

When people look to submit their sites torepparttar major search engines, there are some key mistakes that should be avoided for successful promotion.


The surefire way of getting your site blacklisted fromrepparttar 127908 major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text asrepparttar 127909 quick route to ranking success. It isn't.

Untargeted Traffic

It's one thing to generate lots of new traffic to your site, but is itrepparttar 127910 right traffic? If you're selling DVD's for example, you want potential buyers to visit, not people who are searching for pictures of a certain movie star. Best to make it clear in your meta information exactly what your site does, then you'll getrepparttar 127911 type of clientele you're after!

Single Keywords

Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hitrepparttar 127912 bullseye in a traffic sense. Multiple word keyword phrases arerepparttar 127913 key to traffic success. Instead of going for "books", go for "thai recipe books" or whatever your target market is. You'll have far less competition for that keyword phrase than just a single word. Believe us, we've worked on a bookseller's site.

Poor Design

There's no way around this one. You can haverepparttar 127914 best rankings inrepparttar 127915 world, but if your site looks bad, you'll lose that traffic as soon as it arrives. Good, simple, clean design always wins - sloppy design and gimmicks don't!

I Don't Need Links

Oh yes you do. Links are crucial torepparttar 127916 traffic building game. Without links to your site from others (if they're competitors, even better), good meta information won't be enough. Most search engines will rank your webpage according to its popularity with its peers. if a lot of sites link to yours, it must be good, so Google & Co. will boost your rating (link popularity algorithms). Read our dedicated article here.

Messy Meta Tags

It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site. Checkrepparttar 127917 spelling and make them relevant and you'll be off to a flyer. Read our dedicated article here.

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