The Killer Secrets on Ranking HighWritten by Brian Su
Have you ever wondered how major search engines position your site? When you search "B2B" or "Business-to-Business" on AltaVista, you always see our website SmarTechLab.com within Top Ten ranking. How did we do that? I'd like to share some of my experiences with you. After years of website promotion, I have featured out following rules that are proven to be effective. 愈se true Meta tags only. Keywords - your website and company name< itle> 弒dentify and display your real Keywords in a priority order. The keywords must relate to your business and service scope. Never misspell them. The secret is to review Top 10 sites that appear under keywords that fit your website. Study their titles, Meta tags, keyword density, alt image tags etc. before defining your own keywords. 徬eep Meta tags to maximum 1000 characters; otherwise most search engines will simply ignore excess characters. 嫂void using words like "Free, Best, only and so on" to describe your site. 嫂lways use your Keywords in title of each web page. 愈se Alt tags in first image on your website, and fill it with several important keywords in priority order. 嫂void using frames when designing a website. 愈se WebsiteGarage.com to do a site analysis, then correct site deficiencies. 愛esubmit your website every two months. Besides correct things to do, I also identified a list of things you do not want to do. 意ever hide invisible text on your website 意ever use misleading keywords in your Meta tags that have nothing to do with site. 意ever try scamming search engines by writing bogus site descriptions. 意ever use same keywords for more than 3 times. I usually spend hours to identify and analyze website keywords and develop meta tags for each site I design. If you really want your website rank high, you must study and understand rule of each search engines. For instance, Yahoo.com has very specific rules that you must follow in order to get listed. If your site
LINKS TO THE TOP!Written by Tom Falco
It seems that newest way to reach top of search engines is by having many links to your site, which isn't always easy.
For some reason, search engines feel that most popular sites are most worthy of more advertising by being placed above all others. You may sell better widgets, but if you don't have links to your widget page, other widget guy will be placed higher on search engines.
Don't be discouraged. Fight fire with fire. It isn't always easy to get people to link to your site. One way is to put a "Link to Us" page where it is easy for people to pick up HTML links of buttons or banners, so that they may share your site with their own site visitors.
Here is an example of one site: http://www.XpectMore.com/linktous.htm
As you can see, there are banners, buttons and even simple line text that will link item to any page you point it to.
Now this isn't always easy to do. People are not just going to link to your site for no reason.