The Killer Sales Letter Checklist!

Written by Grady Smith

Sales letter not pulling like you want? Need a quick “fill inrepparttar blanks” formula for marketing your next product? Here are 20 essential components ofrepparttar 127290 hard-selling sales letter:

1) Does your headline speak directly to your potential customer and give them a strong, specific benefit of your product or service?

2) Did you start withrepparttar 127291 strongest benefit of your product or service, then work your way down to includerepparttar 127292 least important benefits for your potential customer?

3) Do you explain how your product or service is better or different than your competitors?

4) Does your sales letter speak directly to your prospect? In other words, instead of saying, “people that like horses will love this book” you say, “If you love horses you’ll love this book.”

5) Do you use “you” twice as often as “I” in your sales letter?

6) Is your sales letter easy to read using short sentences and paragraphs?

7) Do you use power words and write withrepparttar 127293 goal of keeping your reader’s interest?

8) Do you show your potential customer their problem; agitate it by telling them how troublesome it is, then offer your product or service asrepparttar 127294 solution?

9) Is your copy clear, easy to understand, and follows a flow from one paragraph torepparttar 127295 next?

10) Are your strong words and phrases highlighted or bolded to draw attention and keeprepparttar 127296 reader focused?

11) Is your sales letter written in a friendly, active, conversational,” me to you”, tone of voice?

BroadProspect Launches the World's First Network of Business

Written by Broadprospect Inc.

You have permission to publish this article electronically or in print, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated.

BroadProspect Launchesrepparttar 127289 World's First Network of Business Connection Makers

New York, June 18, 2002. BroadProspect, Inc. today launchedrepparttar 127290 world's first network of business connection makers. The new business network,, matches well-connected people with companies who seek assistance in getting business opportunities and leads, helping them to open doors and close deals.

Duringrepparttar 127291 pilot phase, 2,476 business opportunity seekers and 1,067 connection makers have joined BroadProspect. Contacts that have been created, led to business negotiations valued at $7 M.

"BroadProspect solvesrepparttar 127292 biggest problem facingrepparttar 127293 business community - how to reachrepparttar 127294 right person inrepparttar 127295 appropriate organization who will closerepparttar 127296 desirable deal," said Ziv Dascalu, Founder and CEO of BroadProspect. "The most rapid path to deal closing is through direct connections or personal referrals. Only few deals arerepparttar 127297 result of a “blind date” withrepparttar 127298 target customer"

BroadProspect enablesrepparttar 127299 seekers to locate, at a mouse click,repparttar 127300 right person withrepparttar 127301 appropriate business connections. The web-based service assures maximum privacy and discretion. Both clients and connection makers remain anonymous throughout their negotiations until each party decides to identify itself. Then, they can directly communicate offline.

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