most of you have read about articles and power they have to drive traffic to your site.

Articles, if offered as free to publish content, will automatically make its way to places you would have thought it

impossible to go, and because your bio is attached to it, it means that where your articles go, you go too. And

all this is free. The better your article, more people read it, pass it on, and visit source of content, your site.

Personally i do feel that writing articles is your small way of saying thanks to internet. Face it at some point in

our lives web has been used by us for free, be it free email, chat, personal homepages or even information

search. By contributing to this evergrowing community we are helping others just as we were helped. Now do not

mistake me for a preacher, i just got a bit emotional.

Writing articles is easy, provided you have atleast a slight inclination towards writing, and all of us are blessed with

In fact, chances are it will give you more sales from your website. Now I'm not suggesting you're low on sales but we could all do with more sales right?

I first started using this word on my website about a year ago. Using word changed whole focus of my website, my business and my life!

Sounds unbelievable doesn't it?

But it's not, it's entirely true and I want to share it with you.

You want to know what this word is don't you? Okay then - no more messing around then.

This word is reason you are reading this article and reason you carried on reading after first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.

You. You. You.

Using 'YOU' Brings Success

Using word 'you' on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using word 'YOU' gets across your business' message in only way that truly works - from customer's point of view.

Now you might be thinking this is all obvious stuff. And it is! But just remember to look at next few homepages you visit and see how many site owners are not following this simplest but most effective of rules.

Most businesses fall into trap of wording things in this way:

"We provide such and such a product. We are industry-leaders.. We are based in .."

What you should be doing is changing entire angle and 'voice' of your website around from an anonymous corporate 'brochure-type-speak' into a more personal YOU-focused angle. Take a look at my homepage and you'll see what I mean - www.websitemarketingbible.com . Now take a look at your homepage - how many 'YOU's have you got on your page?

So Why Is Using 'YOU' So Important?

Because YOU are most important thing in YOUR universe. You don't want to hear about me, my company, what we do or what our strengths are - you want to hear what's in it for YOU.