The Key to Eliminating Objections and Increasing Sales

Written by Charlie Cook


You're in a meeting with a promising prospect. You reviewrepparttar project andrepparttar 120065 services you provide and then, just when you're hoping to getrepparttar 120066 okay,repparttar 120067 prospect raises an objection. They may tell you:

"I haven"t gotrepparttar 120068 time right now." "Send me a written proposal and I'll think about it." "We already have a supplier." "We prefer working with a larger company." "Its too expensive." "We really don't need your services." "I need to get approval from my boss."

Has this ever happened to you? How do you respond? Are theserepparttar 120069 real problems, or is something else going on?

Prospects give objections like these when they still have a question about your company andrepparttar 120070 value of your services. If they tell you they're looking for a larger firm, what they are really asking is, "Can your firm dorepparttar 120071 job?" "Do you haverepparttar 120072 resources to meet our needs?" "Won't a larger company with more personnel give us better service?"

When a prospect tells you your product or services cost too much, what they are really asking is, "Arerepparttar 120073 benefits worthrepparttar 120074 money?" "How do I know if it will work?" "Will I get my money's worth?" "How much money will I save or make by using this service?" "Won't I save money by not using your service?"

When a prospect tells you, "I already have a supplier." what they are really asking is, "How do I know I can trust you to providerepparttar 120075 services?" "How do I know you'll do a better job than my existing supplier?"

Prospects raise objections because they have questions about your company's credibility,repparttar 120076 solution your product or service provides and its value. Every buyer has these concerns.

Once you've done work for a client, selling them your servicesrepparttar 120077 second and third time around is much easier. They trust you, understandrepparttar 120078 solution you provide and recognize its value.

To eliminate objections, first acknowledge that most of prospects' objections are based on three common underlying concerns.

The solution you provide. Prospects want to know whether it's a fit forrepparttar 120079 problem they are trying to solve. They want to know what it does and whom it has previously worked for.

Your credibility. Unless they've purchased your products or services before, prospects need to know that you can be trusted to deliver.

The value of your products and services. Whether it costs a few dollars or a few million, buyers want to understandrepparttar 120080 benefit of what they are buying in their terms.

The best way to avoid having objections become last minute deal breakers is to takerepparttar 120081 following three steps to identify and address them inrepparttar 120082 course of your marketing.

The Google Phenomenon: Greatest Hits Collection

Written by Dean Phillips


As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.

Hence, in this article, instead of criticizing, I will be saluting Google and several of its many accomplishments.

According torepparttar dictionary,repparttar 120064 definition of phenomenon is:

"A remarkable development or occurrence. A marvel. "

I think we would all agree that definition fits Google like a fine tailored suit.

In 1998, singer Janet Jackson wasrepparttar 120065 biggest star onrepparttar 120066 planet. On September 7, 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached torepparttar 120067 garage of a friend who sublet space torepparttar 120068 new corporation's staff of three. The office offered several big advantages, including a washer and dryer and a hot tub. It also provided a parking space forrepparttar 120069 first employee hired byrepparttar 120070 new company: Craig Silverstein, now Google's director of technology.

Already Google.com, still in beta, was answering 10,000 search queries each day. The press began to take notice ofrepparttar 120071 upstart website withrepparttar 120072 relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up inrepparttar 120073 world.

The name "Google" is a play onrepparttar 120074 word "googol," which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized inrepparttar 120075 book, "Mathematics andrepparttar 120076 Imagination" by Kasner and James Newman. It refers torepparttar 120077 number represented byrepparttar 120078 numeral 1 followed by 100 zeros. Google's use ofrepparttar 120079 term reflectsrepparttar 120080 company's mission to organizerepparttar 120081 immense, seemingly infinite amount of information available onrepparttar 120082 web.

Anyway,repparttar 120083 rest as they say is history, as Google continues to write its remarkable history with each amazing new achievement.

Let's detail a few of Google's more recent achievements:

Froogle

In December 2002, Google introduced a beta version of Froogle, a play onrepparttar 120084 word "frugal," a product search engine that enables users to search for millions of products acrossrepparttar 120085 web.

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