Starting an online business is not a simple thing, though there is 3U rule bearing following three simple points, which should be obeyed to make your online business successful: Unique Offer, Unique Service, and Unique Design. As you can see, Design is not first, as Offer and Service go before it.

Make a Unique Offer

After researching your competitors, you may feel rather confused, as there are so many of them and each one states that he is best in field. Don't despair. The information you gather is necessary only to help you build your offer. You should not use it to build a case against yourself! Simply, you need all information you can get. A competitor's website is not only source of information. Try to find out what his customers think about him. Do not trust testimonials; try some posts on forums, where you will get real testimonials! Find your competitor's weaknesses and try your best to avoid them. His weaknesses should become your strong points. Your offer, however, is not only thing to make your customers return. Your service should be unique as well.

Provide a Unique Service

The key point of Unique Service is constant feedback. Find out who your clients are and what they like or dislike about your service. This is information for improving your service.

Do a little research on how your competitors work. Competitor monitoring is best way to be up on what's new on market. You shouldn't miss anything about them: who their customers are and why they stay with your competitor, details about their affiliate programs, who their partners are, where they get traffic, etc. - any kind of information that may be useful.

However, competitors are not only source of ideas for improving your services. Try to study how hosting companies work. They have been in business from very beginning, so their experience will be of great use to any newbie to online business.

Create a Unique Design

One of problems which rise before a newbie is creation of a front office or website, which is almost same thing as a front office on Web. This is not a big problem.

Benefit to Webmaster As web has become more crowded webmasters have been striving to provide fresh and up to date content for their website visitors. Many webmasters have discovered they can easily utilize information in RSS feeds to provide fresh web content.

RSS feeds are composed in XML, which is a very simple markup language. Similar to HTML, XML uses tags to identify fields. Webmasters can easily parse RSS feed and dynamically create web pages that contain headlines and summaries. The feeds will continuously update, supplying a steady stream of automatically generated fresh content.

RSS allows webmasters to: 1.) Provide fresh and relevant content on their website, which encourages users to return.

2.) Constantly changing content means that search engine spiders will visit more frequently.

3.) Automate content delivery.

The benefits of RSS feeds are not limited to webmasters, surfers too benefit from technology as well.

Benefit to Web Surfers The beauty of RSS is that readers can quickly scan headlines (titles) and read articles of interest. Because information is condensed and provided in a single location users can generally review more information in a shorter time frame. Additional information is only a click away. Best of all readers choose feeds they wish to see, there is no spam with RSS. If you are not completely thrilled with content appearing in a feed simply remove it from newsreader. The technology is a pull technology rather than push technology, meaning content is not forced on consumers, who pull content they want to see.

RSS allows for users to: 1.) Easily locate information.

2.) Read condensced information or 'soundbytes' with clearly marked and dated topic material.

3.) Classify and categorize information in an easy to navigate manner.

4.) Maximize their time without having to deal with spam.