Many people seem suspicious when they think about ideas that they can "work" whilst at home -- I'm not sure why; housewives and househusbands have been doing it for years!

For some people, there seems to be some sort of strange separation of workplace and homestead. By tearing down this distinction, however, you can reap some very serious benefits. Nowhere is this more obvious than in running a mail-order business from your home.

What are some of these benefits and advantages that you can gain from running a mail order business from your home?

Well, there are probably hundreds, but some of major ones include:

1. Savings on initial investments. Instead of having to rent office space, new phone lines, new personnel and all rest... for a lot of new mail-order startups, all you need is an idea, a clean kitchen table, a recipe box and ambition!

2. Clear communication channels. With advent of Internet, and especially e-mail, it has become easier and easier for you to keep in contact with your customers without having to get in your car and drive all around town.

Now, you can communicate with all your contacts and prospects without having to leave your computer. And much of this can be automated with tools readily available through GetResponse (http://www.GetResponse.com/?33969) and Roibot (http://www.roibot.com/r.cgi?R504_ROIbot)

3. More time with your family. Big business has always had reputation for being "anti-family" -- you can choose your career or you can choose your family.

ATTENTION: To motivate reader, you must grab their attention quickly. One way to do this is to ask an intriguing questions that you know is a concern to prospect. If you asked prospect in person, “what concerns are you facing in your business right now,” what would he say? For example, some people might procrastinate and leave marketing of their businesses on back burner, to get to later. Well, sometimes, later never comes. So, to approach this subject you might ask in your letter, “ Will 2001 be year you get serious about marketing?”

INTEREST: Now that you’ve got prospects attention, you have to keep his interest by showing him that you understand problem and you have solution to that problem. Restate problem and then offer a description of how your company solves that problem to their satisfaction.