The Internet is Not Everything to EveryoneWritten by Todd Rockwell
When webmaster's full-time attention is on publications on Internet, and all full-time efforts are to increase public distribution of data posted in these publications, it is difficult not to over-concentrate. I believe most webmasters are aware of existence of obsolescent post office mail advertising, or snail mail, but I do not believe much advertising effort is currently being channeled into anything except Internet related sources. Even magazines are now ezines and "personal contact" means e-mail. We still see individuals, sometimes dressed in weird costumes, standing alongside road in a downtown area, waving a sign about a grand opening, or grand closing, or special car wash, or some such. But I have never seen anyone standing alongside road waving a sign advertising a new website. "That isn't way Internet sites are promoted". But why not? There is no law stating physical business sites must be promoted physically, and cyberspace sites promoted only in cyberspace.Many, many people now have an electronic door that can be knocked on via email or notices in search engines or bannered in popular programs or on popular sites. But those same people still have a physical presence that can be reached. The excitement of all new "dot.coms" is subsiding, but not necessarily products they presented to an eager public. While many of flood of e-businesses were little more than electronic pyramid letters, online sales of durable goods has not decreased substantially with expiration of many get-rich-quick schemes. Like days of California Gold Rush many dot.coms did not pan out - but many e-businesses became online catalogs of what people had formerly driven their cars to a store to view, and satisfied customers of such catalogs are not going to readily relinquish convenience of online shopping. However, non-satisfied customers of online shopping, and those yet to test World of Internet shopping, are not likely to learn about it from Internet. Literally millions of people have been hearing about wonders and convenience of Internet - but only place they can find out about Internet is from Internet. And there is a lot of garbage on that Internet, as well as useful websites. The Internet is not really a very good atmosphere for presenting legitimate offers and products of value - unless customer already knows their value and knows location where they can be found. Separating wheat from chaff on Internet requires someone well versed in Internet procedure. It is truly a "boot-strap" operation for someone to learn anything very useful from Internet until they have already learned quite a bit from that Internet. Everywhere uninitiated turn in cyberspace they encounter more confusion and deception.
| | Profit From PleasureProtecting your site from Theft and Poaching - Combating Smart Tag and TOPtext technologyWritten by Pamela Heywood
Several respected publishers; jl scott of iCop in WHISTLE BLOWER mailto:WhistleBlower-on@mail-list.com Boogie Jack in Almost A Newsletter http://www.boogiejack.com and Armando in F.B.C.N. http://www.emailexchange.org/ -- have all mentioned these gruesome visitor stealing technologies, this week and quite rightly, ranted about injustices.I view this as copyright theft, as well as a downright underhand attempt to take food right out of our mouths. But you can do something about it. This isn't 100% foolproof, but should make an impact -- who knows, if you do it, pass it on and so forth, it could end up being enough of a boycott to make these people think again? First, visit link below, which will give you some more background information on what this is about -- will show you how serious it is -- and for details on how to combat most Smart Tags. You will need to make a one line edit to all your site's pages, but it is well worth it. How to Protect Your Site from Smart Tag Visitor Poaching by Mark Joyner http://www.roibot.com/r_ktj081901.cgi?IM8301_081901nosub
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