The Internet Marketing Ebook Craze: How to Make Savvy Ebook Choices

Written by Darrell Finkeldei

Jeez! Internet marketing Ebooks are everywhere. "Secrets Revealed" and "Something-or-another Magic". "10,000,000 Killer Ideas" and "Instant Money Without Working For It". And, of course,repparttar latest-and-greatest of all...

"How to Crank Out a New Ebook Every 30 Seconds!"

Is this what we call "the ebook craze"? A better name might berepparttar 108476 "Make-a-Quick-Buck Ebook Frenzy!"

Now, don't get me wrong. I like ebooks. I like them a lot. I love being able to place an order, click download, and be seeing what I bought light up 480,000 pixels in blazing color on my computer screen within a matter of minutes.

But, I also want those kilobytes of data to deliver real substance. "Meaty" stuff that I can sink my teeth into and learn from. Original ideas that dispatch a psycho-electric charge to my brain and makes that little light in my head glow bright and warm.

Sadly, it's been a long while since an ebook has delivered much more to my hard drive thanrepparttar 108477 current you'd get from a nearly dead AAA battery.

And is it any wonder? Some authors (and a few of them very respected Internet marketers) are cranking out one ebook after another. It seemsrepparttar 108478 onslaught to cash in onrepparttar 108479 ebook craze is creating an unending proliferation of poorly done ebooks.

So, how can you weed outrepparttar 108480 good ebooks fromrepparttar 108481 bad? How can you know which ones will deliver value for your hard earned dollar BEFORE you makerepparttar 108482 investment?

Here's a few "rules of thumb" that I think will serve you well as you consider your next marketing ebook purchase:


I can't remember how many ebook sales sites I've visited where half to two-thirds ofrepparttar 108483 sales copy was directed at allrepparttar 108484 "valuable(?) bonuses" I'd get with my purchase. This kind of site screams "LOW QUALITY!" to me.

I've always felt that true quality can stand on it's own. A product that delivers honest value needs no help from freebies and will sell completely on it's own merit.


Check to see if there is an affiliate program forrepparttar 108485 ebook. If so, look atrepparttar 108486 commission structure. While not always true, a commission pay out of greater than 25-35% could mean you're paying an inflated price to make up for repparttar 108487 commission.

With commission structures you must exercise your own good judgement. Just remember that those who make their living by selling other's products through affiliate programs consider a 25-35% commission a fair return.

Why write an eBook?

Written by Judy Cullins

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out sorepparttar world can be a better place.

Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!

Where are you now?

You haverepparttar 108475 idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be forrepparttar 108476 next year. Focus on one great idea, then add others you know will work too. You want to know what isrepparttar 108477 next step.

You have your eBook well on its way, but aren't finished. You need advice on how to get it done, what's needed to publish (not much!), and how to distribute it to pull Online sales.

Who Should Write an eBook?

- If you are ready to invest a little to reap a great deal. - If you are a business person who want to serve a wider community. - If you are willing to move much faster than traditional publishing - If you want to create active, ongoing sources of income.

One method to help make your eBook successful is to userepparttar 108478 essential "Seven Hot-Selling Points."

Seven Things to do Before Writing Your eBook

Every part of your book can be a sales tool. When you includerepparttar 108479 below tips, you'll sell more books than you ever dreamed of.

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies thanrepparttar 108480 original Chicken Soup.

2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer. While an eBook cover doesn't need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read. Your title and cover should compel your audience to buy.

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