Jeez! Internet marketing Ebooks are everywhere. "Secrets Revealed" and "Something-or-another Magic". "10,000,000 Killer Ideas" and "Instant Money Without Working For It". And, of course, latest-and-greatest of all...
"How to Crank Out a New Ebook Every 30 Seconds!"
Is this what we call "the ebook craze"? A better name might be "Make-a-Quick-Buck Ebook Frenzy!"
Now, don't get me wrong. I like ebooks. I like them a lot. I love being able to place an order, click download, and be seeing what I bought light up 480,000 pixels in blazing color on my computer screen within a matter of minutes.
But, I also want those kilobytes of data to deliver real substance. "Meaty" stuff that I can sink my teeth into and learn from. Original ideas that dispatch a psycho-electric charge to my brain and makes that little light in my head glow bright and warm.
Sadly, it's been a long while since an ebook has delivered much more to my hard drive than current you'd get from a nearly dead AAA battery.
And is it any wonder? Some authors (and a few of them very respected Internet marketers) are cranking out one ebook after another. It seems onslaught to cash in on ebook craze is creating an unending proliferation of poorly done ebooks.
So, how can you weed out good ebooks from bad? How can you know which ones will deliver value for your hard earned dollar BEFORE you make investment?
Here's a few "rules of thumb" that I think will serve you well as you consider your next marketing ebook purchase:
#1 - A QUALITY PRODUCT WILL SELL ON IT'S OWN MERITS
I can't remember how many ebook sales sites I've visited where half to two-thirds of sales copy was directed at all "valuable(?) bonuses" I'd get with my purchase. This kind of site screams "LOW QUALITY!" to me.
I've always felt that true quality can stand on it's own. A product that delivers honest value needs no help from freebies and will sell completely on it's own merit.
#2 - A HIGH AFFILIATE COMMISSION CAN SIGNAL INFLATED PRICES
Check to see if there is an affiliate program for ebook. If so, look at commission structure. While not always true, a commission pay out of greater than 25-35% could mean you're paying an inflated price to make up for commission.
With commission structures you must exercise your own good judgement. Just remember that those who make their living by selling other's products through affiliate programs consider a 25-35% commission a fair return.