By Hans Klein

Have you ever heard saying, "Give and you shall receive"?

Well, with information publishing, this saying is one of most important you will ever hear. Let me explain:

Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.

The more value you provide, more satisfied customer… And a satisfied customer leads to a lifetime client, and a lifetime fan will gladly refer others to you.

So, why should you remember saying, "Give and you shall receive"? Well, if you give value, you will receive benefits of a satisfied customer. You have to give value before you can receive value.

Now, you're probably wondering how you can provide substantial value to your customers so that your information goes in one ear and turns on a light bulb that says, "Eureka!… that is some powerful stuff that I can use immediately!"

Well, if you are wondering about this very question, you're in luck because if you look below you will discover five keys that you will want to print out, stick on your wall, and use every time you sit down to create an information product.

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in tags of a page and to include a few keyword mentions. While not extremely difficult, writing for engines is a little more complicated than that.

Know Your Keyphrases Before You Write

It is much easier to create search engine copywriting if you know which keyphrases you’ll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.

If you know which keyphrases you’re optimizing page for, you can create a more complete plan of action.

Let Phrases - and Your Audience - Dictate Your Direction

You simply *must* know your target audience before you begin writing. There’s no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.

Once you’ve taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.