I know you've seen
advertisements. They are everywhere that you look: newsgroups, email signatures, web site articles, press releases and even in your own inbox (in
form of spam). It can be especially overwhelming to a newbie (someone new to
internet). You know what I mean - money making opportunities.Sometimes they seem so enticing, so wonderful, so obvious that it just appears that someone had indeed stumbled on
perfect money making scheme. And, better yet, they are good-hearted enough to want to share it with anyone, for
small price of $19.95 (per month), $295 or even $3.95. What nice people.
Of course, if you think about it for even a minute,
first question that comes to mind is: if
secret is so great, then why aren't they rich and living on some tropical island yet? Why do they have to try and sell this thing to us on
internet?
Okay, so you want to make some money on
internet. What's
secret?
To be honest, selling on
internet is more-or-less
same as selling anywhere else. You have to follow these basic steps:
- Find or create a product or service which you think may be of value to others.
- Figure out how to sell that product. In other words, determine your market and how to best reach
people within
market who make purchasing decisions.
- Implement
method that you choose to sell
product or service. Using
internet, this could be a store front, a web site, an ezine or perhaps just lots of advertisements.
- Promote your product or service.
- Keep statistics to determine if you are actually selling
product or service. You also need to know if it is costing you more to sell it than you make (yes, income must exceed expenses - that's why most of
dot coms have been failing recently: they forgot this basic lesson).
- If you are making a profit (income exceeds all expenses), then figure out how to better sell your product. However, don't change anything that is causing you to make money. In other words, if it is working, leave it alone.
- If you are not making a profit (expenses exceed income), then figure out why and take corrective action. Immediately and without hesitation.
Also remember some basic rules (which many of
dot coms forgot or never knew in
first place).
The Customer is
boss. This is
most basic datum of all. Any company that has poor customer service or loses sight of this basic fact will, in
short or long term, fail. For example, if your customer wants a refund, then give it to him, no questions asked, with a smile. If you find you are refunding too much money, then check out
quality of your products or services.