Copyright 2005 Javier Salces
Out of all possible approaches to affiliate marketing, lead capture and list building represents smartest and most effective option.
A lost visitor is a lost sale. A lost visitor is loss of potential repeat sales. Think of it this way: you're putting time and m.oney into your advertising. If you aren't capturing your visitor's email addresses, you're basically throwing all of that traffic right down drain.
When you capture your visitors to your list, you open a whole new world of profit opportunities - not just for short term, but for long term as well.
The Benefits of List Marketing*
- You can educate your prospects. This will increase your conversion rate by giving you opportunity to turn hesitant prospects into enthusiastic customers.
- You can market to your prospects over and over again. Your long term profit potential exists in repeat sales. Never work for "just one sale".