You may be trying to get a job as a pharmaceutical sales representative or you may be an experienced rep and looking for a new opportunity. You have done your research on latest industry news, you have had your résumé updated by a professional and you bought a new interview suit. You are ready, right? Wrong. You have forgotten a very important component in your pharmaceutical job search.
Remember that every career design should have following basic tools:
* Résumé * Career Portfolio (a.k.a. Brag Book), including your proven sales results and any awards, recognition, etc. * List of pharmaceutical companies that meet your needs for an employer * A networking program, including your elevator speech
Since 80% of jobs filled today are never advertised, a networking program is essential to success and an elevator speech is a vital part of that program. An elevator speech is a brief speech that describes your experience and what you can bring to a potential employer. It serves as a verbal advertisement that illustrates your value in a concise and memorable manner.
An elevator speech gets its name from fact that it should be short enough (under 30 seconds) to tell someone on an elevator. It should be easy for you to remember at anytime, whether you are relaxed or nervous, and must include attention-grabbing information. While exact content is up to you, be sure you include following:
* Your name * Area of expertise * Attention-grabber that speaks to need of listener
Here are two actual elevator speeches. Which one do you think gets best results?
“Hi. I am Caroline Cross, a pharmaceutical rep for Sandoz. I have a Bachelors degree in chemistry and a Masters degree is biology. I am looking to join a company where I can advance my career and eventually work my way into management”
“My name is Chris Stanley and I generated a 30% increase in territory sales over past 6 months. Additionally, I developed a new product projection matrix that has increased product diversification among our client physicians by 15% over a 2 month time period. My ultimate goal is to use my industry knowledge to increase profitability of a cutting-edge organization.”