The Importance of Writing Good Web Site Sales Copy

Written by Judy Cullins

The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved.

Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online.

The biggest mistake? Sales copy that doesn't serverepparttar needs and desires of your site's visitor.

Ask yourself these questions: "What does my Web site say about me? Does its messages take my readers byrepparttar 127234 collar and convince them to read more? Do my words inspire my readers? Will they learn what they need to know in order to arrive at an informed decision to buy? Will they be eager to contact me?

Here are 6 ways to make your web copy sell products and services:

1. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action. Think aboutrepparttar 127235 headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is at ..., or "click here" to subscribe to my fabulous ezine?

2. Make it easy for your Web site's visitors to buy. Some people hate to buy Online because they fear forrepparttar 127236 security of their credit card information. Give them several options, including a coupon they can print and either send by regular mail or fax to your free 800 number.

3. Model your Web pages after a successful coach's pages. If something out there seems to be working, why re-inventrepparttar 127237 wheel? Visit other Web sites and critically observe what they do well and what they do poorly. Then, compare those analyses to your own site.

Your site shouldn't just be a virtual brochure with your qualifications and offerings. Your home page should have only "Passion Headlines" that pull sales, one outstanding testimonial, and a few questions from your reader's point of view that leads them via a link to your service information and bio. Put just a few words about you onrepparttar 127238 home page. People don't care about you; they want solutions for their challenges.

Portrait of a Sales Genius

Written by Richard Israel

Ralph Roberts wasn’t born beingrepparttar best at what he does. In fact you’ll read that he was pretty hopeless at other businesses. The key was that he found something he had a passion for, turned it into a dream and didn’t mind working harder than anyone else he knew.

Ralph Roberts manages to sell 600 houses a year! In 1995 Time Magazine named him ‘America’s top realtor.’ Ralph is so good that real estate agents from aroundrepparttar 127233 country pay forrepparttar 127234 opportunity to ‘shadow’ him so they can learn aboutrepparttar 127235 methods he uses.

Born in 1956, he got a job as a teenager cutting a neighbor’s lawn for $10 a time, while allrepparttar 127236 neighbor hood kids were charging $5-because he convincedrepparttar 127237 neighbor he would do a better job. As a recent high school graduate in 1975,repparttar 127238 Warren, Michigan dynamo took $900 and invested it in a three-bedroom house. ‘I moved in and rented out all three bedrooms to different people,’ said Ralph, author of Walk Like A Giant, Sell Like A Madman. ‘I lived inrepparttar 127239 hallway.’

Overrepparttar 127240 next 15 years, Ralph lived in 23 houses, selling each one at a profit and moving on torepparttar 127241 next opportunity. Although Ralph seems to have been born with a knack for selling, he wasn’t born knowing how to succeed. He claims that he wasrepparttar 127242 class clown at school and could have been votedrepparttar 127243 ‘most likely not to succeed.’ In fact, he failed at several business ventures before he discovered his gift for selling real estate. Despiterepparttar 127244 heartache they caused, Ralph says he’s grateful forrepparttar 127245 failures, which preceded his success because each one taught him valuable lessons that brought him closer to realize his dreams.

‘To be successful you must surround yourself with successful people’ says Ralph who runs his real estate sales business withrepparttar 127246 help of a secretary, two listing agents, two buying agents and one closing coordinator.

Ralph believes that setting goals, writing them down with specifics about how you want to achieve them and visualizing them are absolutely essential for success. One of his goals is to pay $1 million a year in taxes. Another is to do $1million a month in business with a particular investor group he works with. To symbolize this goal he often passes out fake $1 million notes to those investors.

Twice a year, Ralph’s key staff comes to his house for a workday during which they storyboardrepparttar 127247 area in which they work. They set goals, brain storm and put good ideas down in an ‘idea ofrepparttar 127248 week’ book. Employees are encouraged to write ideas inrepparttar 127249 book whenever they occur, even ifrepparttar 127250 timing isn’t quite right yet for implementation. Ralph and his department heads look throughrepparttar 127251 book regularly. Often they find a good idea that they had forgotten about and realize that now isrepparttar 127252 time to implement it.

The book is also used to ‘educate’ new employees. ‘When we hire someone we have them readrepparttar 127253 book and buy intorepparttar 127254 concept,’ Ralph notes. ‘If they don’t we don’t want them working for us because we only want people with us who share our vision.’

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