The Importance of Website StatisticsWritten by T Frady
One of best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Usually, they come free of charge and are accessible through your website's control panel provided by your web host. Awstats gives you valuable information like which file types on your server are getting hit most, what page is getting most hits, number of hits you get from each search engine, search key phrases people are using to find you, and which sites are sending you most traffic. All of this information is extremely valuable if you are going to have long term success with your website. Analyzing which keywords are bringing in visitors from search engines tells you what's working and what's not. You can then search Google and Yahoo using key words to find out what your position is for those key words, which is a lot faster than doing random searches looking for your site.You can see how many times visitors are pulling up 404 Document Not Found Pages. This might show you that it's time to customize your 404 page with links back to your site. No sense in losing visitors.
Getting started with RSSWritten by Jorge Gonzalez
RSS is probably biggest and latest buzzword among techies, just after blogs.
But what is RSS anyway and how can you start taking advantage of it?
RSS is a format to provide headlines and summaries of information in a simple and standardized way. Think of it as a distributable "What's New" for websites.
RSS is great for users because it saves users from having to repeatedly visit favorite websites to check for new content or be notified of updates via email. It can give a glimpse of a site's latest concrete contents (no design) in a second.
RSS is also great for site owners because: The summaries of their content can be republished all over web, which gets new links and visits to site. They get more returning visitors, since users can suscribe to feed to keep up with site's updates. More profits: RSS feeds can contain ads, such as Google Adsense.
RSS feeds can be used for: Blogs entries Forum entries Articles News Events Latest products / discounts / specials Music (podcasting)
An "RSS feed" it's actual RSS file with headlines. To have a glimpse of how it looks like and what it can contain, we'll examine feed from SelfHelpCommunity.com step by step:
<?xml version="1.0" encoding="ISO-8859-1" ?>
<description>Self-Help Community is absolute online reference on Self-Help ...</description>
<copyright>Copyright 2005 Self-Help Community. All Rights Reserved.</copyright>
<lastBuildDate>Tue, 19 Jul 2005 07:33:57 GMT</lastBuildDate>
<title>Engaging in Moment for More Effective Living.</title>