The Importance of Title Tags on a Web Page Written by Brian Basson
This is a crucial point many times neglected by webmasters. Are Title of a web page really that important, and if so, how would one optimize a title tag of a page for search engines ? Google and most other important search engines place a relatively high value on "title tag" of a web page, as this normally gives a pointer or indication of what one can expect to find in contents of that page. It is therefore very important to spend some time deciding on best possible title for every page of your website - but stick to a title related to contents on specific page - failure to do so can result in that page being penalized by search engines ! One can basically say that title and contents need to compliment one another.
An important pointer in this regard is to have a title incorporating important keyword phrases, eg. if contents of a page is about a Radio Controlled Car Club situated in Scotland, UK, a good title choice could be : "Scotland Radio Controlled Cars , UK Remotely Operated Car Clubs". Should you have various similar content pages on same website, you can play around with additional synonyms, plus variations of above title.
Website Content vs. your Search Engine RankingsWritten by Brian Basson
This is a one of most important questions any webmaster should ask him or herself : which keywords, how much, and how to naturally include it in site's content ? Many people refer to this plainly as keyword density. Getting back to basics - search engines spiders websites all over internet. Many factors will give a site a certain rank on search engines, including links pointing towards a site, title and description tags, but in end, one of most important factors is site content - Isn't this exactly why we search internet in first place ? We search for specific information, and relevant information is what we're hoping to get when searching a search engine. The better content, higher your website's rankings should be.
It is therefore extremely important to look at your site's content - what, where, when and how ! The trick lies in giving content a natural flow, like when reading a book. Content having an