The Importance of Search Engine Strategies By Jason Olson - Ultimate Web Designing 07/09/02Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one of
most cost-effective and targeted means of marketing.
According to a report from Jupiter Media Metrix in September 2001, consumers find products online by: *28% … typing a product name into a search engine. *23% … going straight to
URL. *9% … typing a brand name into a search engine. *5% … typing a company name into a search engine. *5% … going to a search engine shopping channel.
With these percentages, wouldn’t it be beneficial to know how search engines work and better yet, how they can work for you?
It is said that 85% of Internet users use search engines to find what they’re looking for. The traffic search engines bring to your site is comprised of individuals who are aggressively seeking web sites that contain what your site contains. Which means…they want to see your marketing message.
Repetition is
key to making an advertising campaign successful. Every potential client is not going to hear your radio ad
first time it is aired. Therefore you may need to run it 10 times just to get a number of listeners to catch it. It is said that
average consumer needs to be exposed seven times to your product or service before it registers in their brain that your operation exists. They also might need to hear it another 10 times to realize that it MIGHT be something they could use someday.
How many times would your ad need to run before a portion of
market knows they could use your service? 70? 100? 700? Who knows, but it’s not something that you can just run once and test
results.