The Importance of Search Engine StrategiesWritten by Jason Olson
The Importance of Search Engine Strategies By Jason Olson - Ultimate Web Designing 07/09/02Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one of most cost-effective and targeted means of marketing. According to a report from Jupiter Media Metrix in September 2001, consumers find products online by: *28% … typing a product name into a search engine. *23% … going straight to URL. *9% … typing a brand name into a search engine. *5% … typing a company name into a search engine. *5% … going to a search engine shopping channel. With these percentages, wouldn’t it be beneficial to know how search engines work and better yet, how they can work for you? It is said that 85% of Internet users use search engines to find what they’re looking for. The traffic search engines bring to your site is comprised of individuals who are aggressively seeking web sites that contain what your site contains. Which means…they want to see your marketing message. Repetition is key to making an advertising campaign successful. Every potential client is not going to hear your radio ad first time it is aired. Therefore you may need to run it 10 times just to get a number of listeners to catch it. It is said that average consumer needs to be exposed seven times to your product or service before it registers in their brain that your operation exists. They also might need to hear it another 10 times to realize that it MIGHT be something they could use someday. How many times would your ad need to run before a portion of market knows they could use your service? 70? 100? 700? Who knows, but it’s not something that you can just run once and test results.
| | INFORMATION OVERLOADWritten by Debbie Solomon
Do you feel like your head is about to explode with all data that is being thrown at you?Are you completely overwhelmed with TOO MUCH information? These are natural feelings when it comes to business on internet. The world wide web is all about INFORMATION. But there comes a time when there is just too much to digest. More so for those who do business on internet. Some days I just have to delete half my email because I just can't read anymore "know-it-all" information. I call it "know-it-all", because it seems as though there are so many guru's out there who have internet down pat, and have to sell us every single piece of information about it. Don't get me wrong. We need this information to learn, and to gain knowledge of what internet is all about. But sometimes it just gets to be too much, and then we do not know what is right and what is wrong anymore. As saying goes, "Too much studying floods mind". And when there is a flood, there is disaster. We all want to learn most up-to-date information on internet. Sometimes it is hard to keep up, so I here is a system that may help with INFORMATION OVERLOAD. Before your head spins right off of your neck from TOO MUCH DATA, try this; - make a new file on your desktop, and in your documents. Name it Information Overload.
|