The Importance of Search Engine Strategies

Written by Jason Olson


The Importance of Search Engine Strategies By Jason Olson - Ultimate Web Designing 07/09/02

Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one ofrepparttar most cost-effective and targeted means of marketing.

According to a report from Jupiter Media Metrix in September 2001, consumers find products online by: *28% … typing a product name into a search engine. *23% … going straight torepparttar 118909 URL. *9% … typing a brand name into a search engine. *5% … typing a company name into a search engine. *5% … going to a search engine shopping channel.

With these percentages, wouldn’t it be beneficial to know how search engines work and better yet, how they can work for you?

It is said that 85% of Internet users use search engines to find what they’re looking for. The traffic search engines bring to your site is comprised of individuals who are aggressively seeking web sites that contain what your site contains. Which means…they want to see your marketing message.

Repetition isrepparttar 118910 key to making an advertising campaign successful. Every potential client is not going to hear your radio adrepparttar 118911 first time it is aired. Therefore you may need to run it 10 times just to get a number of listeners to catch it. It is said thatrepparttar 118912 average consumer needs to be exposed seven times to your product or service before it registers in their brain that your operation exists. They also might need to hear it another 10 times to realize that it MIGHT be something they could use someday.

How many times would your ad need to run before a portion ofrepparttar 118913 market knows they could use your service? 70? 100? 700? Who knows, but it’s not something that you can just run once and testrepparttar 118914 results.

INFORMATION OVERLOAD

Written by Debbie Solomon


Do you feel like your head is about to explode with allrepparttar data that is being thrown at you?

Are you completely overwhelmed with TOO MUCH information?

These are natural feelings when it comes to business onrepparttar 118908 internet. The world wide web is all about INFORMATION. But there comes a time when there is just too much to digest. More so for those who do business onrepparttar 118909 internet.

Some days I just have to delete half my email because I just can't read anymore "know-it-all" information. I call it "know-it-all", because it seems as though there are so many guru's out there who haverepparttar 118910 internet down pat, and have to sell us every single piece of information about it. Don't get me wrong. We need this information to learn, and to gain knowledge of whatrepparttar 118911 internet is all about. But sometimes it just gets to be too much, and then we do not know what is right and what is wrong anymore. Asrepparttar 118912 saying goes, "Too much studying floodsrepparttar 118913 mind". And when there is a flood, there is disaster.

We all want to learnrepparttar 118914 most up-to-date information onrepparttar 118915 internet. Sometimes it is hard to keep up, so I here is a system that may help withrepparttar 118916 INFORMATION OVERLOAD. Before your head spins right off of your neck from TOO MUCH DATA, try this;

- make a new file on your desktop, and in your documents. Name it Information Overload.

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