When creating or updating a commercial website, reason is typically to make products more attractive to viewers, while at same time creating ability to gain more exposure with a broader audience. While most websites have a target audience, it is this ability to gain a larger, broader audience that they are all searching to gain. The Search Engine Optimization process allows for creation of a higher page ranking when a potential viewer is using a search engine to find specific websites based upon searchable keywords they will enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. For example, if "internet marketing" was searched for in Google, more times phrase "internet marketing" is included within website, potentially closer to top page will be displayed.