The Importance of Search Engine Optimization SEOWritten by John Doetsch
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is process in which careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.
When creating or updating a commercial website, reason is typically to make products more attractive to viewers, while at same time creating ability to gain more exposure with a broader audience. While most websites have a target audience, it is this ability to gain a larger, broader audience that they are all searching to gain. The Search Engine Optimization process allows for creation of a higher page ranking when a potential viewer is using a search engine to find specific websites based upon searchable keywords they will enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. For example, if "internet marketing" was searched for in Google, more times phrase "internet marketing" is included within website, potentially closer to top page will be displayed.
In this time of maximum Internet usage, many searchers only use first page displayed websites on their searches because this is where pages with those higher page rankings are displayed, which translates into these pages find highest relevance to their keyword searches. Please do not make mistake of thinking that these websites are only ones out there that will have relevant search information, it just means that these websites have better marketed themselves to be located when specified keywords are searched, which is exact benefit of Search Engine Optimization. This makes it even more critical that each website understand importance of and knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
Do you have a site map?Written by Dušan Drobac