The Importance of Having Your Domain Name

Written by Sumantra Roy


A question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some ofrepparttar free web hosting services,repparttar 119761 only company who benefits isrepparttar 119762 web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:

1) When you have your own domain name,repparttar 119763 address of your web site will be ofrepparttar 119764 form http://www.yourcompany.com. Onrepparttar 119765 other hand, if you put up your site on one ofrepparttar 119766 free servers,repparttar 119767 address of your web site will be something like http://www.somefreewebsite.com/yoursite/. Which of these two sounds more professional? Which of these two is smaller and is hence easier to remember? I leave you to makerepparttar 119768 judgement.

2) The only way to make money online is to build up credibility among your customers. Having your own domain name isrepparttar 119769 first step in doing that. Your customers will feel more comfortable buying whatever it is that you are selling if you have your own domain name. It makes your customers feel that they are dealing with a large, established company, rather than with some fly by night operator.

3) When you have your domain name, you can have multiple email aliases ofrepparttar 119770 form alias@yourcompany.com. This allows you to assign different email aliases to different functions, all of them pointing to your actual email address. Hence, for example, for questions related torepparttar 119771 products and services that you sell, you can have an email address like sales@yourcompany.com. For questions related torepparttar 119772 newsletter that you publish, you can have an email address like editor@yourcompany.com. For comments/suggestions about your web site, you can direct your customers to feedback@yourcompany.com or webmaster@yourcompany.com. Having different email addresses for different functions not only makes it easier for you to filter your email using your email client program (Eudora Pro, Pegasus Mail, Outlook Express etc.), but also gives your customersrepparttar 119773 impression that yours is a large, established company with whom it is safe to do business.

4) Many search engines give a lot of emphasis torepparttar 119774 home page of a particular domain, i.e. other things remainingrepparttar 119775 same, a home page of a domain will often rank higher for a particular keyword than any other page. When you use some ofrepparttar 119776 free hosting services, your index.html page isrepparttar 119777 home page of your site, but not of that domain. Hence in these search engines, your site will find it very difficult to make it torepparttar 119778 top 20 or top 30, let alonerepparttar 119779 top 10 for some ofrepparttar 119780 really competitive keywords. Just think ofrepparttar 119781 amount of traffic that you will lose if this happens.

Ten Fast Ways To Sell Your Products

Written by Catherine Franz


Always give a reason forrepparttar sale; this is for credibility.

1. If you have old inventory, give a closeout sale.

2. Return sales. Sometimes called a scratch-and-dent sale. Offer any less than perfect inventory at a special discount. Always mentionrepparttar 119760 character flaw withrepparttar 119761 product --repparttar 119762 corner’s bent, label glue scratch somewhere.

3. Only one or two left. Sell them for half price. Post on eBay. Combine them with another product, changerepparttar 119763 price to cover half ofrepparttar 119764 orginal price.

4. Discount sale. You could create one or two-time seasonal discount sales. Use Ikea’s model of a sale only once a year. How about holidays,repparttar 119765 President’s birthday, orrepparttar 119766 company’s X year sale. Auto dealers have over used this and people don't pay much attention to them any longer.

Be careful not to dorepparttar 119767 same.

5. Use Amazon’s model and offer free shipping for orders over $X. Alternatively, offer free shipping with limited dates or if they upgrade.

6. Have higher priced items for sale? Offer a special payment with automatic billing to their credit card.

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